Apple Watch May Fall Short As Ad Platform

2-12-2015

The bottom line is, will application developers be able to stockpile a large enough audience to justify new ad formats? VentureBeat reports that the smart money thinks not. Before the release, marketers were touting the watch as an advertising darling, but some proposals, such as coupons appearing when a customer walks down an aisle or past a store, seem clever in theory but will be complicated to scale. To brand advertisers, scale is everything.

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Pittman Makes 2014 People to Watch List

1-2-13

Clear Channel CEO Bob Pittman is one of ten people Advertising Age is keeping a close eye on in this year. The reason, according to the magazine, "The CEO has an all-star team in place, but will it be enough to overcome its debt burden -- and the challenges radio faces in a digital world?" Take a look at the entire Ad Age List HERE

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Coldplay Mourns R.E.M. Breakup: Watch

by Jillian Mapes, N.Y.  |   September 26, 2011 3:58 EDT

Everybody hurts over the recent R.E.M. breakup -- including Coldplay. Just down the road from the town R.E.M. put on the map, Coldplay gave tribute to the Athens, G.A. rockers in the form of an acoustic "Everybody Hurts" cover that frontman Chris Martin seemed a little nervous about playing. Watch above.

R.E.M.'s 'Man On the Moon' Nearly Didn't Happen: Band's Producers Reflect

At Atlanta's Music Midtown Festival on Saturday (Sept. 24), Martin prefaced the cover by asking fans to "see it for the gesture rather than the actual sound."

PHOTO RETROSPECTIVE: 31 Years of R.E.M.

"We're going to maybe shoot ourselves in the foot right now," Martin added. "This week there was some sad news if you're a music fan, especially if you're a music fan from Georgia -- or from England who are big fans of music from Georgia, if you see what I'm saying. One of our favorite bands of all time, for some crazy reason, have finished, and it's sad."

Sad, indeed.

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