Can Your Station Help Target Women?

8-21-14

If your station is female focused and female friendly, here's something you can package up and take to your local car dealer. The Wall Street Journal reports that more and more women are making the final decision to purchase a new automobile. Nissan's Chief Executive Carlos Ghosn tells the Journal that "women are making the final decision on more than 60 percent of new car purchases." Ford has created a program called "Live.Drive.Love," offering women 24-hour test drives, so they can "experience the product on their own time, in their own environments, and show it to friends," according to Ford's Director of U.S. Marketing, Chantel Lenard. Ever hear of or research the website askpatty.com?

The Journal says AskPatty.com is an automotive matchmaking website for women featuring a panel of female experts. Those experts could include auto executives, magazine editors, and even race-car drivers. They give women advice on buying, maintaining, and insuring cars. And, wisely, Askpatty.com sells services to auto companies targeting female customers. There's also a new company called Women-drivers.com. It's a place for women to discuss the experience they had at specific car dealerships. Women-drivers.com found that women visit an average of 1.9 dealerships before buying. And 47.5 percent of women who bought a new car went to the dealership by themselves.

And here's a great stat from the Journal story regarding millennials?53 percent of car buyers are female. A 2013 Autotrader.com study also projects U.S. millennials will be the wealthiest generation ever. Here's a link to the entire article which should help you understand the change taking place with auto purchases and how you can address that with a proposal for your local dealer.

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Pandora Target: 350 Salespeople by 2015

4-22-14

Crain's New York Business says a new 50,000 square foot office in New York City already has 200 Pandora employees, many of them salespeople who are radio refugees. No doubt with the recent Clear Channel sales layoffs the people pool to pluck from just increased for the Internet pure-play. The Crain's story is actually one of the few published articles that includes someone who doubts the listener numbers Pandora produces every month including that Pandora is the number one station in many markets.

Horizon Media's managing director of audio and promotions Lauren Russo says she does not buy that Pandora is one station and its claim to be number one in some markets across the country. The proof will be in the measurement numbers. And at some point in the future those numbers will be provided by Nielsen. Although Nielsen has told Radio Ink that the Pandora numbers will not be made available side-by-side with Radio's numbers so a fair comparison can be made. And, the reasoning for that is Nielsen has said Pandora is not radio. Of course, that can change by the time Nielsen produces its final product.

In the Crain's piece, Russo says she would like Pandora to be measured by Nielsen, just as the terrestrial stations are, so that all the numbers would come from one methodology instead of two. Whether Nielsen believes Pandora is radio, whether radio believes Pandora is radio or whether Pandora executives believe Pandora is radio makes no difference to the consumer. It's clear the consumer could care less what we call it. And it's clear Pandora is hiring radio salespeople and coming after radio's $17 billion in ad revenue. In 2013 Pandora lost $41 million, despite a 56% growth in revenue, to $638 million.

(4/22/2014 5:35:34 AM)
www.advancedhiring.com

So typical of radio thinkers, Eric.
"No doubt with the recent Clear Channel sales layoffs the people pool to pluck from.."

A lot of smart radio people at Clear Channel "get" that second stringer salespeople are always second stringer salespeople -- that's why they clean house.

But old radio guys still think "previous sales experience" is so critical.

Any Radio Ink readers who want a fresh approach to sales hiring?

Alan
www.advancedhiring.com

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Will Talk Radio be an Early Target for The New FCC Chairman?

5-31-13

The Huffington Post is helping the Media Action Center promote the organizations attempt to stifle the long success of Talk Radio, mainly Rush Limbaugh, and put pressure on radio stations to let them on the air via government mandate. MAC is circulating a petition called "Tell the FCC: Talk Radio is NOT Bonafide News," hoping to get in the ear early of Tom Wheeler, President Obama's nominee for FCC Chairman, and claiming 3/4 of Americans do not believe Talk Radio is bonafide news.. Wilson claims Democrats (read: liberals) are being denied free speech and that "corporate radio stations have abused their licensed privilege to broadcast over our public airwaves." The organization is pinning their hopes on the long forgotten and long unenforced Zapple Doctrine, along with claiming their 1st amendment rights are being violated. Talk radio specialists have always said the reason left or liberal radio has never succeeded is because it lacks any entertainment value.

The Zapple Doctrine basically held that when a broadcast station gave airtime to the supporters of one side?s political candidate, they had an obligation to give like airtime to the supporters of the opposition candidate. "The Zapple Doctrine has not been enforced by the FCC for decades. It is highly questionable whether it has any validity now that the Fairness Doctrine and restrictions on political editorials are no more", according to broadcast attorney John Garziglia. .

Wilson opines..."Will Wheeler choose to put the public interest first, or will his FCC continue to simply turn a blind eye, as the agency has done since the Reagan administration?" She then goes on to claim giant radio stations are illegally promoting one political party over another. "And on the issue of "bonafide news," if the FCC does what it normally does --- that is, cave in to industry desires --- we can say goodbye to any firewall between true journalism and propaganda over our public airwaves. The blurring between fact and opinion will go unabated, and Rush Limbaugh will be featured in journalism textbooks alongside Walter Cronkite."

The Media Action Center is attempting to have the license renewal of Journal's WTMJ-AM based on programming disagreements, a violation of the first amendment and the failure of station management to have character (you can read Journal's response to that attempt HERE). This decision may come before Wheeler's FCC. Wilson claims, "One of the first questions Wheeler's FCC will have to (reluctantly?) decide: Is talk radio the same as "bonafide news"?

Back to Garziglia who says The Media Action Center Petition to Deny, and its blog posting, is a misinformed hyperbolic attempt to have the government use its licensing processes to silence a speaker with whom MAC disagrees. "If the FCC was to use its licensing power to silence a radio station for the broadcast of programming that it, or certain citizens, disagreed, that would be a clear violation of the First Amendment.  Thankfully, the FCC has not shown the propensity to engage in such censorship, at least for political speech (indecency is another issue altogether), for some time now."

Garziglia concludes, "Radio listeners often have the erroneous impression that they, or others who are not the radio station licensee, have some sort of First Amendment right to airtime. That is wholly wrong.  With the exception of equal opportunities afforded by law to political candidates themselves, there is no such right to airtime.  Rather, the First Amendment right is the radio station?s right to broadcast free of governmental censorship or restraint, in the same way that a newspaper publisher or any speaker or writer enjoys that same right to speak and write."

(6/1/2013 1:43:33 PM)
jim s, the law says that only "major party" candidates and their supporters must have comparable time. I personally would like to see smaller party candidates also have time on the radio. But for now, I am just trying to get existing law enforced.
(6/1/2013 1:39:53 PM)
Let us please remember that it is WTMJ attorneys who are legally arguing that talk radio IS bonafide news.

Personally, I would like to see stations run brief disclaimers before talk shows, saying this is information and opinion, and before news, saying this is news.

That might help the 22% of Americans that believe talk radio is news.

(6/1/2013 10:55:31 AM)
When I saw Sue Wilson is a blonde, that told me everything I needed to know about her. Of course, that statement is just as shallow as her own. But, if she has trouble distinguishing between news and talk, perhaps she is a product of our public school system and has been deeply influenced by the left wing professors who indoctrinated her during her college years.
(5/31/2013 8:02:17 PM)
"Rush is the Closet thing"? Maybe that explains a lot. LOL!!
(5/31/2013 7:01:06 PM)
Um, I don't think even Mr Limbaugh claims to be "news."

It seems to me that every time he gets himself in hot water by defaming someone, he claims that he's an "entertainer."

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Harris Helping Radio Target REGULAR Ads

1-24-2013

Advertising is clearly heading in the direction of targeted ads. It's certainly a strong selling point for digital content providers. What if you were able to deliver targeted ads from your terrestrial signal? Harris and GBS say they have the technology. They call it MaxxCasting, which allows stations to maximize market reach and capitalize on revenue opportunities while paving the way for targeted content insertion. Harris and Geo-Broadcast Solutions are touting the product, which is based on GBS? ZoneCasting strategy.

The MaxxCasting solution uses a network topology similar to the ZoneCasting architecture for targeted, over-the-air radio broadcasting, but instead focuses on simulcasting content to improve coverage. It can be deployed today under existing regulations, expanding market coverage in a more sensible and effective way than traditional signal booster technologies.

Geo-Broadcast Systems CEO Peter Handy says, ?We often hear from broadcasters looking to take advantage of this network topology as our ZoneCasting petition to deliver targeted content moves through FCC approval. The FCC rules currently allow FM stations to deploy boosters to fill in signal coverage gaps, broadcasting identical content on every booster. We have discovered that adding boosters to simulcast across the typical ZoneCasting topology can help broadcasters improve coverage. And the ability to reach more listeners opens new revenue opportunities through advertising.?

Vice President of Product Management and Strategy, Transmission Systems for Harris Broadcast Richard Redmond says, ?ZoneCasting was created to bring hyper-localization to over-the-air radio, bringing new advertising opportunities to local businesses and to allow stations of any size to better compete in a challenging landscape. But a high percentage of radio stations today would like to improve their reach. MaxxCasting allows them to fill out the signal area that they originally purchased, to the maximum of what the FCC allows through their broadcast licenses.?

Harris has an exclusive license to use and incorporate the GBS ZoneCasting software and hardware design into its Flexiva? transmitters and Intraplex? SynchroCast? systems for deployment in ZoneCasting systems. Broadcasters would use these same technologies for MaxxCasting systems.

(1/26/2013 8:25:10 PM)
"Welcome change" my fat fanny.

I am tired of marketers using my personal information to attempt manipulate me into buying their junk.

And that goes double for my radio.

(1/25/2013 9:57:18 PM)
This is obviously a natural progression for all broadcast media. From the consumer side I can see a sense of invasion of privacy turning into a welcome change.

Advertising that meets the needs of the consumer directly. You do a gps search for Mexican restaurants and a few minutes later an ad for "Tony's Taco Tavern" appears in your speakers.

This makes advertising more attractive for business and the need for original content should increase.

Put me in on the ground floor!

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More Data to Help Triton Target Consumers

1-10-2012

A new partnership with eXelate will give Triton Digital  access to consumer data that will help Triton better target in-stream audio ads. Triton Digital CEO, Mike Agovino (pictured) says, ?This partnership opens radio up to new digital dollars that it hasn?t tapped. eXelate?s consumer data will strengthen Triton?s offerings and will lead to  a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements.?

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Target Spot Teams With Livio

1-10-2012

TargetSpot and Livio Radio announced in Vegas that TargetSpot will be the exclusive third-party advertising provider for Livio Connect, which allows consumers to access digital radio content conveniently and safely while in their vehicles. Through this partnership, TargetSpot?s advertisers will be able to reach an audience of listeners comprised of 65 percent of the automotive Bluetooth market as well as drivers of major auto brands.

The Consumer Electronics Association is forecasting that in 2012 sales of factory installed digital vehicle technologies will increase by 15 percent from 2011 to nearly $7 billion.4 Additionally, the wholesale market for Internet Radio-ready head units will climb to 749,000 units in 2013 from 410,000 units in 2011.5 According to Gartner, by 2016 the majority of consumers will start to look at connectivity as a key buying criterion when they consider a specific vehicle.6

?Digital radio in-car is a game changer: until now, morning drive time has been served by over-the-air radio, but as digital access becomes more readily available in auto, this will change,? said Eyal Goldwerger, CEO of TargetSpot. ?We are thrilled to offer our advertisers the ability to reach digital audio consumers in their cars. With TargetSpot?s widening network of distribution partners, advertisers can reach their desired target audiences wherever they are listening and whatever their listening preferences may be.?

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Target to Sell Pandora Gift Cards

Pandora says Pandora One gift cards are available for purchase at all 1,762 Target stores nationwide and Target.com, marking the first time the Pandora One subscription is available for purchase in a retail outlet. Each gift card retails for $36 and is redeemable for a one-year subscription to a Pandora One account from Pandora, Internet radio.

Pandora founder and chief strategy officer Tim Westergren says, "Target is an ideal partner for our first major retail launch because of their national reach. With the Pandora One gift card available exclusively at Target, this holiday season, gift-givers have yet another easy way to share the joy of personalized radio with friends and family."

Here's what consumers get with a Pandora One account:
No Advertising - Personalized radio completely free of any advertising.
High Quality Audio* - Better sounding music with 192K bits per second audio.
Easy Desktop Access - Pandora stations play right from the computer desktop, without opening a new browser window, through the Pandora One desktop application.
Enhanced Customization Options* - Subscribers have the option of surrounding the Pandora tuner with a customized theme that makes the look of Pandora as personalized as the music.

*Currently only available on the desktop version of Pandora.

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