1-10-2012
TargetSpot and Livio Radio announced in Vegas that TargetSpot will be the exclusive third-party advertising provider for Livio Connect, which allows consumers to access digital radio content conveniently and safely while in their vehicles. Through this partnership, TargetSpot?s advertisers will be able to reach an audience of listeners comprised of 65 percent of the automotive Bluetooth market as well as drivers of major auto brands.
The Consumer Electronics Association is forecasting that in 2012 sales of factory installed digital vehicle technologies will increase by 15 percent from 2011 to nearly $7 billion.4 Additionally, the wholesale market for Internet Radio-ready head units will climb to 749,000 units in 2013 from 410,000 units in 2011.5 According to Gartner, by 2016 the majority of consumers will start to look at connectivity as a key buying criterion when they consider a specific vehicle.6
?Digital radio in-car is a game changer: until now, morning drive time has been served by over-the-air radio, but as digital access becomes more readily available in auto, this will change,? said Eyal Goldwerger, CEO of TargetSpot. ?We are thrilled to offer our advertisers the ability to reach digital audio consumers in their cars. With TargetSpot?s widening network of distribution partners, advertisers can reach their desired target audiences wherever they are listening and whatever their listening preferences may be.?
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