1-302012
Veteran CBS radio executive Lori Heeren is the new GM for Americom?s six Reno radio stations and VP of the Reno Media Group today. Heeren, who spent 14 years as sales manager and then director of sales for CBS? six Las Vegas stations, previously worked as GSM of an Americom station in Vegas. That station is now operated by CBS. Americom President Tom Quinn said, ?I am thrilled that Lori is rejoining our company. She led our Las Vegas radio station to record revenues and then helped make CBS? Las Vegas properties among the most successful medium market stations in America.?
Heeren began her broadcasting career in 1986 as an account executive for Lotus Broadcasting in Las Vegas. She worked for Americom as an account executive and then sales manager from 1989 to 1994, when she moved to Seattle and joined CBS radio as an account executive before being promoted to sales manager. She returned to Las Vegas in 1997 as sales manager for two of CBS? stations, including KMXB, which she turned into the city?s top-billing radio station. In 2008 CBS named her director of sales, and she led the company to revenue dominance in Las Vegas. Heeren joined Beasley Broadcasting last year as its director of new business development. ?I?m excited to be rejoining Americom and my family and I are delighted that we?ll be moving north to Reno,? Heeren said.
