1-9-2012
As March 21 quickly approaches, we want to be sure to give you the details on some of the panels that will highlight our Hispanic Radio Conference program. Angelica Balderas is the National Sales Manager for Adelante Media Group, and she'll moderate a panel focused on how stations can find and capture revenue in 2012. She says the panel will fous on several details that will help uncover that money.
- Spanish stations pricing off general-market cost per point -- and how we move marketers, but more importantly their agencies, to plan inclusion of Spanish.
- What is the right revenue mix for a successful Spanish station (national, agency, local direct)? How much do you have to depend on Hispanic-owned businesses to make you profitable?
- How do you balance a sales staff when you have general market sellers, bilingual sellers, and Spanish dominant sellers?
- How do you do it right and hit it out of the park?
During the show awards will be given out to the best Hispanic broadcasters in the country. Nominations are being accepted now. Here are the categories:
Hispanic Radio Station of the Year
General Manager of the Year (markets 1-25 and 26 and up)
Sales Manager of the Year (markets 1-25 and 26 and up)
Programmer of the Year (markets 1-25 and 26 and up)
Personality of the Year (markets 1-25 and 26 and up)
National Legacy Advertiser
Local Legacy Advertiser
Submit your nominations HERE
Register for the convention HERE
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