I applauded Merlin for investing money in trying to do something different on FM, but I am quite amazed at what they came up with.
I have some questions about WEMP New York’s only FM News Station
1)Why is the processing set as if the station is a hit music station?
2)Why is there so much over the top imaging? All the bells, whistles, pops and zings. The station sounds like it is broadcasting live from the casino floor at the MGM Grand in Las Vegas.
3)Why do the anchor teams anchor as if they are hosting the morning show on an AC music station? Many deliver the news with a music radio smile on their faces
4)Why are many of the anchor’s former music radio DJs? Were there no news people available?
5)Why don’t the anchors identify who they are? The station is made up of a bunch of random voices. The station sounds like the Public Address System at a department store. People do connect with news anchors when they know who they are.
6)Why the choice in news stories? Many are just fluff. Often the station is way out of sync with what the top stories are.
7)Why does your morning weather man call himself the “Weather Geek”? It sounds stupid.
8)Why do you think “Ten Minutes of Non Stop News” is going to make people tell their friends about the station?
9)Why is the mission to be the top News Station with women? Don’t you want to try and be New York’s News Leader?
Just wondering
Bob
