12-13-2011
Radio Ink has announced that highly respected broadcaster Eduardo Caballero will serve as honorary chairman for the upcoming Hispanic radio conference being held in San Diego. Radio Ink V.P./GM Deborah Parenti said "We are extremely honored and proud to have Mr. Caballero as honorary chair of the Hispanic Radio Conference, His vast experience in all areas of Hispanic broadcasting, advertising and public service, will help insure a compelling, focused and exciting agenda for the 2012 Hispanic Radio Conference."
About the conference, Caballero said "this is the right moment for us to come together to address the challenges, trends, issues, and particularly the opportunities in front of Hispanic radio broadcasters across the country. It offers a unique chance to unite and exchange ideas targeted to radio and digital platforms. Because of its importance, we as an industry need to embrace this effort and make it successful so it can continue. The timing could not be better. The 2010 Census added an enormous volume of compelling statistics that irrefutably support what we have known for a long time: The United States is the second-largest Spanis -speaking nation in the world, a culturally diverse cohesive force, and the strongest Hispanic economy -- formed by major Hispanic radio listeners and heavy users of all types of digital and social media."
Radio Ink Hispanic Radio Conference is being held at the Hyatt Regency Mission Bay, San Diego March 21-22.
For more information, go HERE
(12/21/2011 9:02:28 AM)
If Hispanic Christopher Columbus Discovered America--then Eduardo Caballero discovered National Business for Hispanic Radio & TV Stations in early 60's . Eduardo & his wife Rosa, Attorneys, escaped from Cuba to get to Florida. Got into radio sales--when all Hispanics were called names now not politically correct. Somehow Eduardo got into The National Sales Station Rep business. Built his own Rep firm. Found his client stations got screwed by Pulse, Hooper & Nielsen's methodology. Got laughed out of Ad Agencies.
So- Eduardo was really the first National Sales Rep in history--Gringo or Spanish-who consistently bypassed Ad Agencies to go direct to P& G--General Foods-- General Motors,etc. Eduardo not only taught them about the inherent values of Spanish formatted radio-TV stations--Eduardo actually taught them about radio.
Our Rep firm--Eastman Radio -competed against Eduardo . Finally we gave up and co brokered with Caballero Reps. If you can't beat 'em--join 'em. Eduardo is a true treasure who's never been awarded the tributes he so richly earned. --by the "General Market" broadcasters.
Frank Boyle
12-20-11
Who? I have never heard of this man.
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