1-9-2012
As March 21 quickly approaches, we want to be sure to give you the details on some of the panels that will highlight our Hispanic Radio Conference program. Angelica Balderas is the National Sales Manager for Adelante Media Group, and she'll moderate a panel focused on how stations can find and capture revenue in 2012. She says the panel will fous on several details that will help uncover that money.
- Spanish stations pricing off general-market cost per point -- and how we move marketers, but more importantly their agencies, to plan inclusion of Spanish.
- What is the right revenue mix for a successful Spanish station (national, agency, local direct)? How much do you have to depend on Hispanic-owned businesses to make you profitable?
- How do you balance a sales staff when you have general market sellers, bilingual sellers, and Spanish dominant sellers?
- How do you do it right and hit it out of the park?
During the show awards will be given out to the best Hispanic broadcasters in the country. Nominations are being accepted now. Here are the categories:
Hispanic Radio Station of the Year
General Manager of the Year (markets 1-25 and 26 and up)
Sales Manager of the Year (markets 1-25 and 26 and up)
Programmer of the Year (markets 1-25 and 26 and up)
Personality of the Year (markets 1-25 and 26 and up)
National Legacy Advertiser
Local Legacy Advertiser
Submit your nominations HERE
Register for the convention HERE
(1/25/2012 3:50:23 PM)
Perhaps Angelica can also explain Adelante Media's strategy of using live radio ads dressed up as contests for "winning" Disney vacations, not before the "winner" has to provide a credit card which will get charged hundreds of dollars after "winning" the radio "contest".
And how about all the live natural Viagra ads on Adelante stations? Talk about shamelessly misleading your audience.
I guess that's a killer revenue they are talking about.
Hispanic Origin. Persons of Hispanic origin were identified by a question that asked for self-identification of the person's origin or descent. Respondents were asked to select their origin (and the origin of other household members) from a "flash card" listing ethnic origins. Persons of Hispanic origin, in particular, were those who indicated that their origin was Mexican, Puerto Rican, Cuban, Central or South American, or some other Hispanic origin. It should be noted that persons of Hispanic
(1/19/2012 11:24:54 AM)
Also, to all those people that like to INCORRECTLY use the term "LATINO", could you please define it and then define the term "LATIN AMERICAN"as well, and tell me what the difference is?????
(1/19/2012 11:17:09 AM)
HISPANIC Radio???? Is there "ANGLOSAXON", "BLACK /AFRICAN/AFRICAN-AMERICAN", or "NATIVE AMERICAN" Radio as well??? I understand that the people at RADIO INK are not of Hispanic (WRONGLY phrased as Latino) descent, but if they are going to write about something, they should inform themselves FIRST, this way, they will avoid making these errors.....
The right term is "SPANISH" Radio, as it refers to the LANGUAGE format, which is obviously
SPANISH, and NOT to an ETHNICITY....
(1/13/2012 9:35:26 AM)
If you are attending make sure you put Angie's panel on your "must see" list. I have had the pleasure to meet and work with her over the past several years.
Bright, insightful, strategic and a dynamic seller.
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