Radio Ink writer Stephanie Winans has written a blog for the website Social Media Sun entitled "Radio and Social Media." Winans explains how Radio, and now social media, share the opportunity of immediacy. "Until the emergence of social media, no other medium was able to react as quickly to breaking news or world crisis." She says both now also share a common goal: engagement. "When used incorrectly, both radio and social media can feel like a one-way broadcast. However, at their best, both inspire emotion and engagement by telling stories that yield a response from listeners or viewers."
Read the entire piece HERE
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