5-23-13Answering a question about the length of advertising units, Pandora CEO Joe Kennedy said, "We are bringing advertisers into audio advertising who have not been there." Those are manly coming from digital accounts, not the traditional $15 billion radio market. Kennedy said, "When we take audio advertising and make it targetable we're clearly attractive.
Kennedy said, "We don't take :60's, we take :15's and 30's. We've been successful at telling advertisers that :15's on Pandora are more effective than "60's in the overcrowded traditional radio environment. We've had tremendous success at bringing auto dealers onto the Pandora platform which is a cornerstone of local advertising. We've been gradually increasing the overall ad load. Our strategy is to gradually grow it over time."
