5-28-13
This creative idea was sent to us by Premier Broadcasting's Wayne Moran in Effengham, IL, who says the station was approached by advertisers in their community who wanted to help. Moran tells Radio Ink that after a few meetings with the advertisers, "More 4 Moore," was born. Here are all the details that got the community jazzed up about helping load and a 53-foot truck filled with donations.
"We created a Web page on our websites and Facebook page, as well as custom More 4 Moore Facebook and Twitter profile badges. We shot video from the first day of the effort (located inside the link on our website). Utilizing the all-important radio-to-social media tie-in, we were able to mobilize a literal army of volunteers and donations, and were blown away by the incredibly fast response by our listeners."
"One of our local advertisers contacted us with the idea of them collecting supplies and items needed, inside their small business called Discount Eyewear. They wanted our help to promote the idea. Through Facebook, the owner of Discount Eyewear was able to make contact with local trucking company Broadway Express to secure a 53-foot semi-trailer for donations. We met with the two businesses at our station, and in collaborating with them and our on-air staff, created More 4 Moore. We worked as well with another one of our local advertisers, Martin's IGA Plus, and made plans to place the trailer on the parking lot of their grocery store."
"One of our local advertisers, a local shoe and sporting goods apparel company, Prime Sole, donated nearly
$19,000 worth of shoes and apparel. Many of our local businesses and organizations also made large contributions. But we focused on donations from local residents too, like that of Amber Putnam and her children, (pictured here) who gave nursery water and boxes of pasta."
"We took the local approach a step further as well, securing a location in Oklahoma, just outside of Moore, at the Mid-American Christian University. One of our sales representatives, Doc Kralman, contacted officials with the Mid-American Christian University, as John Fozard, a former Effingham resident and pastor of the First Church of God in Effingham, is now president at the university. They have stepped up and offered to house and distribute our collected items to people directly affected by the tornadoes in Moore, Oklahoma, and the surrounding areas. They're even going to provide the driver from Broadway Express Trucking with a meal and an overnight stay before he heads home."
Moran said, "Truly, this has been a local effort that has far surpassed our expectations, and it's one of our proudest moments in radio." Reach out to Wayne to congratulate him on such a fantastic idea wayne@thexradio.com
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