5-23-13
One year ago, Q1 revenue was $80.7 million. This year Pandora's advertising revenue was $105 million for the quarter compared to $70.5 million last year. Mobile revenue was up 97 percent to $83.9 million. Subscription revenue went from $10 million to $20 million. Content acquisition costs also jumped from $55.8 million to $82.5 million.
In the U.S. Pandora now has over 200 million registered listeners. In Q1 700, 000 new subs were added to Pandora 1, which was more than all of last year. More than half of those new subs came from mobile. Pandora had 4.2 billion listening hours for the quarter and now has 70.1 million active users. The company also reached the
30 billion thumb mark and claims is has 7.33 per cent of total radio listening in the United States.
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