5-24-13In an interview with Radio Ink Thursday, Jimmy de Castro said WGN has some great personalities now and some great personalities "I'd like to bring back." When pressed on who he was thinking about, he wouldn't say. After all, de Castro had only been in the building for two hours. He said now is the time for research, infusing energy into the hallways, coming up with a strategy for the station, and implementing that strategy. He also said he believes more stations can be added to the company. Tribune only owns WGN-AM.
When asked about a news and sports format functioning and succeeding as one format, de Castro said, "I don't know the answer to that. I absolutely believe you can create a personality-driven news station and a personality-driven sports station." He said sports-talk has become to men what Oprah was to women and added that he's going to stir things up a little bit and focus on creating great content. He added that WGN needs to grow younger, a dilemma facing many AM signals around the country.
Add a Comment Send This Story To A Friend
