5-23-13
At 5 p.m. Thursday, Entercom Indianapolis altered the format on WNTR-FM. The station was re-launched to become "Hot AC 1079 The Mix." Previously, the station was "Variety Hits AC." The new format will be artist driven and more current than before, according to the company. ?Mix?s new Hot AC format will play more music than competitors in the market and deliver more of what women want, the best of the 2000?s and today.?
GM Jennifer Skjodt said, ?We are thrilled to bring this amazing mix of contemporary music to Indianapolis. Due to the tremendous success of Entercom?s Top 40 station, WZPL, there is a hole in the market for a station like 1079 The Mix. We are building on the strength of nearly 300,000 weekly WNTR listeners to create a better mix. Today?s launch is the perfect opportunity and timing for 1079 The Mix.?
