5-9-13
Following the release of the total survey findings last week, Jacobs Media announced today a series of webinars for six key format groupings from its recently released Techsurvey9 study. Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners, including new data broken down generationally.
?While the total data from Techsurvey9 is incredibly compelling, everyone in radio knows that the real actionable information emerges when we look at it by format,? comments Jacobs Media President Fred Jacobs. Each format has its own unique digital footprint. Pinterest is important for some formats, while Twitter is essential in others. No other research company offers a chance to get a deep dive format analysis to help broadcasters shape their strategies, their programming, and their sales.?
Participation in each webinar is open to all radio stations and costs $99. Each participant will receive webinar access as well as their format?s ?Media Usage Pyramid? that graphically illustrates the hierarchy of media habits from the study. The webinars are scheduled on the following dates and times.
May 14 at 2:00 p.m. EDT ? Country
May 17 at 2:00 p.m. EDT ? Christian
May 21 at 2:00 p.m. EDT ? News/Talk
May 29 at 2:00 p.m. EDT ? Sports
June 4 at 2:00 p.m. EDT ? Rock (AAA, Alternative, Classic Rock, Active Rock)
June 10 at 2:00 p.m. EDT ? AC/CHR (AC, CHR, Hot AC)
Sign up for webinars by clicking here: http://www.jacobsmedia.com/techsurvey9/formatwebinars.asp
Techsurvey9 results were gathered online in late January/early February, 2013. The study was conducted among 264 commercial stations in the U.S. and Canada, contributing 78,111 total respondents, making it the biggest study in radio history.
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