5-16-13
He wasn't a free agent for long. After recently parting ways with SummitMedia, Steve Sinicropi has been named VP/Market Manager for Entercom in Greenville, South Carolina. The 33-year vet will oversee Entercom's five stations: WFBC-FM, WORD AM/FM, WROQ-FM, WTPT-FM, and WSPA-FM. Prior to Sinicropi?s 10 years with Cox, before it sold to Summit in Greenville, he spent five years as VP/GM for CBS?s WKRK-FM in Detroit. He also served 10 years as VP/GM for the All Pro Broadcasting group in Milwaukee.
Sinicropi said, ?I am thrilled to join the Entercom team. This is an incredible opportunity to join one of the largest and most respected broadcasters in the country. Entercom Greenville has five powerful brands and great digital assets along with the largest audience in the Greenville/Spartanburg market. I?m looking forward to working with the Entercom team to serve our listeners through great programing, provide unparalleled service to the community, and help our advertisers create and execute the best marketing and advertising solutions in the Upstate of South Carolina?
?I am excited to have Steve join Entercom to lead our team. His years of success in the Greenville market, combined with his insights into how integrated marketing can help get advertisers measurable results, make him the right person to lead our strong team, and incredibly strong brands in the Upstate of South Carolina,? said Entercom Regional President Michael Doyle.
