12-14-2011
Pandora shot out another monthly Edison research survey, this one for November. And, the company says the November numbers show Average Quarter Hour gains in each of the top ten markets over September. Pandora says the survey shows the service posted 13 to 25 percent AQH listening increases in each market with the biggest AQH gain of 25 percent occurring in the New York metro survey area.
Pandora Chief Revenue Officer John Trimble said, "Accurately reflecting our audience listenership is critical to our clients, whether they are conducting a large national campaign or a highly targeted local one. Average quarter hour, or AQH, is the industry standard for buying radio advertising and providing buyers with an apples-to-apples metric is just one of the things we do to help advertisers determine the value of running campaigns on Pandora."
November 2011 Pandora Radio Ratings
Monday-Sunday, 6.00 a.m. - midnight
New York
Adults 18 - 34 = 0.9 AQH rating; 19.9 cume rating
Adults 18 - 49 = 0.6 AQH rating; 13.0 cume rating
Los Angeles
Adults 18 - 34 = 1.2 AQH rating; 25.1 cume rating
Adults 18 - 49 = 0.8 AQH rating; 16.8 cume rating
Chicago
Adults 18 - 34 = 1.0 AQH rating; 21.7 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.5 cume rating
San Francisco
Adults 18 - 34 = 1.2 AQH rating; 26.2 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating
Dallas - Ft. Worth
Adults 18 - 34 = 1.0 AQH rating; 22.9 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.9 cume rating
Houston
Adults 18 - 34 = 1.0 AQH rating; 23.0 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.8 cume rating
Atlanta
Adults 18 - 34 = 0.9 AQH rating; 21.1 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.7 cume rating
Philadelphia
Adults 18 - 34 = 1.0 AQH rating; 22.7 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.9 cume rating
Washington, DC
Adults 18 - 34 = 1.2 AQH rating; 26.1 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.2 cume rating
Boston
Adults 18 - 34 = 1.0 AQH rating; 23.3 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.1 cume rating
Portland
Adults 18 - 34 = 1.2 AQH rating; 23.6 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating
Edison Research analyzed Pandora data to determine exactly how many listeners tuned in, how long each listened, and then converted that into Average Quarter Hour and weekly cume metrics using industry accepted methodology for metro survey areas. For this analysis, Edison did not include Pandora One subscribers who are not served any advertisements.
*November 2011 is defined as October 13, 2011 to November 9, 2011.
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