Pandora is launching an online extension of the free, live concert series that the company debuted earlier in the month. Budweiser Vice president Rob McCarthy says "Music is a universal passion that unites people, and Budweiser's ties to music run deep. We're excited to assist Pandora in bringing this unique concert series to life, and to connect their local listeners with bands they love."
The live concert series launched in Portland, Ore. on December 13 with Dawes, an emerging rock band from Southern California. As the official launch sponsor, Budweiser presented the inaugural concert free of charge to more than 230 fans, and is now bringing the experience online via the dedicated hub.
All artists that participate in Pandora's live concert series will be showcased on the hub. The hub currently consists of behind-the-scenes video content from the Dawes concert, including: interviews with the band and fans, the band as they tour Portland, Pandora Founder Tim Westergren interacting with the band and highlights from the evening. The hub also features a curated mixtape with up to 100 songs selected by the band and Pandora music analysts. Pandora determines the right mix of artists and locations for the live concert series from a unique collection of spin and thumbs-up data.
See more detail on the series at www.pandora.com/pandorapresents.
Add a Comment Send This Story To A Friend
