12-20-11
Every year WBLK-FM in Buffalo teams with the Child & Family Services. First names and Christmas toy wishes of up to 15 local children who may not receive anything on Dec 25th are chosen. WBLK then turns to listeners and asks them to donate a gift, (or complete the child's wish). WBLK then produced a special ?Christmas for Kids? party at the Child & Family Services building.
WBLK provided Santa helpers, music and refreshments and the listeners who donated gifts were invited to join WBLK at the party to view the presentation of gifts to each child. The kids range from 20 months to 12 years old and all have been a ward of the state or neglected in some way. The mission is to bring awareness to the growing plight of children who need a permanent home through adoption and or foster care. On Dec 17th at least for a few hours, a child?s sadness was replaced with the tears of joy with the 93.7 WBLK Christmas for Kids outreach program.
(12/24/2011 11:19:54 PM)
Poverty as promotion.
Tear jerker is right.
This is what old fashion radio is all about!
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