A new emarketer report says national companies are looking to local communities more and more to reach the consumer. And they are using digital. eMarketer analyst Lauren Fisher says ?Local search, mobile devices, hyperlocal communities and daily deals are gaining popularity with consumers. As the go-to digital sources for local information, each offers on-demand access to community news and information and provides brands a distinct way to engage with US consumers on a local level.?
"In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand?s local store or service. But as the internet and mobile devices whet consumers? appetites for immediate and relevant local information, national advertisers are also looking to local online advertising to reinforce their local brand presence.
Read the entire report HERE
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