Pandora has launched a new series of free, live concerts which will debut December 13th in Portland, Oregon, The first band to be featured will be Dawes from Southern California. Invitations for this new series are being sent based on each listener's musical preferences on Pandora, such as stations they have created and songs they have thumbed-up. Pandora data shows that Portland-area listeners are 25 percent more likely to enjoy a Dawes song and 30 percent more likely to create a Dawes station on Pandora than listeners in any other U.S. city.
Pandora Founder and Chief Strategy Officer Tim Westergren said, "Connecting artists and their fans is a central part of our mission at Pandora and we bring some very unique capabilities to that task. Our data shows that Dawes has a sizeable potential audience in Portland and we're excited to help bring them together."
Taylor Goldsmith of Dawes said, "As we have traveled the country, we often hear from our listeners that they discovered us on Pandora. We are excited that, now, through this new concert series, we'll get to connect in person."
Pandora listeners can look forward to more of these types of concerts in different cities across the country in 2012. The Portland event, for people who are 21 years of age and up, is presented to Pandora listeners free of charge. The show will take place at Portland's Mississippi Studios.
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