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Saturday, December 24, 2011

Stop Apologizing For Radio

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Radioink.com introduces a new weekly program called Monday Morning Sales Meeting. This new feature is a thirty minute podcast with D.O.S.'s from across the country who answer questions about issues managers and salespeople deal with every day on the street. Today we have Adam Maisano (pictured below), Director of Sales for Curtis Media in Raleigh and Director of National Sales for Greater Media in Philadelphia Matthew Cowper. Topics include getting political dollars, the insurance category, the art of selling in your market and why the reps should stop apologizing for radio.

Listen to our Monday Morning Sales Meeting
for Monday December 19th.

(12/19/2011 7:41:20 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 7:40:27 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 3:27:26 PM)
Who, other than the obvious people in radio that should apologize like Cumulus and Clear Channel for commoditizing the most unique message delivery system ever created, should apologize? My AE's make no apology for delivering advertiser messages to thousands of people every week, in fact we brag about it!
(12/19/2011 8:20:58 AM)
Love this concept. Short, mobile, focused. I think the sessions will become more valuable if they present a case study of business success stories ("This is how we did it") vs.a warmed over version of what smart managers can debate about on any given day.

Managemnent styles & approaches may vary, but show & tell can inspire replication.There's a load of business opportunity for business-minded (not just media-minded) sales ops. Let's hear a de-construction of those stories soon.

(12/19/2011 7:07:29 AM)
The question is what has the account been saying that leads the sales person to say im sorry for the mess? You and i know that degegulation has almost destroyed GOOD radio.

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