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Tuesday, December 6, 2011

Broadcasters Foundation Launches Holiday Campaign

The Broadcasters Foundation of America has launched its ?Holiday Giving Campaign? to provide more aid to colleagues in acute financial need.  The campaign asks broadcasters to spread the word about the mission of the Foundation to those who may need its assistance, and encourages donations and memberships. Often a last refuge, the Broadcasters Foundation has helped families remain in their homes, and made it possible for retirees to afford life sustaining medications.  This year, the Foundation will grant more than $675,000 in assistance ? a 35 percent increase over last year and more requests for aid arrive every day. 

?Our challenge is that we are distributing grants at a faster pace than we are amassing donations,? noted Jim Thompson, President of the Broadcasters Foundation.  ?We need every broadcaster to help us close that gap so that we can continue to help those who need us the most.?  Current recipients include the family of a 20-year broadcast veteran who died of a sudden massive stroke, leaving two children and a wife who suffers from Multiple Sclerosis; an elderly couple who have outlived their savings and are saddled with enormous medical costs; and a man who in the prime of his life and at the peak of his career became paralyzed by a tragic accident that has left him confined to a wheel chair.

?The sole purpose of the Broadcasters Foundation is to provide financial relief to broadcasters in need,? observed Phil Lombardo, Chairman of the Broadcasters Foundation. ?Through the generous support of individuals and corporations in our industry, we can maintain the ability to help colleagues whose lives have been devastated by unthinkable circumstances.  I ask every broadcaster to consider making a donation or becoming a member.? Over the past 60 years, the Broadcasters Foundation has provided millions of dollars in aid to hundreds of broadcasters who lost their livelihood through a catastrophic event, debilitating disease, or unforeseen family tragedy. 

Individual membership is only $150 a year and can make a difference in the life of a colleague who has fallen on desperate times.  Donations also can be made as a personal gift to the Guardian Fund, the Stu Olds Memorial Fund, and the Rick Buckley Memorial Fund.  Corporate contributions are accepted through the Angel Initiative.  To make a donation, please visit www.broadcastersfounation.org, or call 212-373-8250.

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