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Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Wednesday, February 25, 2015

NextRadio Advertising Campaign Launches

2-19-2015

NAB President and CEO Gordon Smith announced NextRadio is launching a national marketing campaign promoting FM radio on mobile devices. Smith stated the benefits to the future of radio from NextRadio and put his weight behind supporting the new ad campaign. The spots, produced to align with various formats and available in both English and Spanish, are available for download Here.

Traffic and sales managers can go to the website FreeRadioOnMyPhone.org. Spots and traffic instructions are available here: www.NextRadioApp.com/campaign. 

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Wednesday, September 24, 2014

Former CT Gov, WTIC Personality Found Guilty Of Campaign Violations

9-19-14

Former Connecticut Governor John G. Rowland, who also formerly hosted afternoons on CBS Radio's WTIC-AM in Hartford, has been convicted of violating federal campaign laws by hiding consulting fees he received from an unsuccessful Republican candidate.

Rowland was convicted of conspiracy, falsifying records to obstruct an investigation, causing false reports to be filed with the Federal Election Commission, and exceeding campaign contribution limits. The scheme reportedly involved Rowland's being paid about $35,000 through a business run by Brian Foley, the husband of the candidate, Lisa Wilson-Foley, rather than through Wilson-Foley's campaign.

Rowland spent 10 months in prison after being convicted in 2004 of taking bribes from state contractors during his time as governor.

Read more here.

(9/19/2014 6:10:32 PM)
Ex-US Officials Demanded a 30 Billion Dollar Bribe (and work closely with members of US Congress,.) http://tekgnosis.typepad.com/tekgnosis/2014/09/gov-sundquist-sen-sheldon-songstad-tn-involved-in-extortion-death-threat-involving-5-10-billion-doll.html


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Saturday, July 12, 2014

Campaign To Push The FM Chip Rolls Out

7-8-14

A new website http://www.freeradioonmyphone.org/ is a collaboration between NextRadio, NPR, American Public Media, and the Educational Media Foundation. The idea is to get public radio listeners to contact their wireless carriers to let them know they want their phones' FM chips activated, "as a matter of public safety and consumer fairness for data plans." The site educates listeners by telling them, "For no additional cost, listeners could have easy access to radio for the entertainment they love and information they need, but wireless carriers are dragging their feet and won?t activate the FM chips that are in every smartphone."



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Sunday, November 18, 2012

Harvey Kicks Off Mentoring Campaign

11-16-2012

This Saturday in Chicago, syndicated morning man Steve Harvey will kick off a new initiative driving the need for mentoring around the country, with the launch of the Steve Harvey Mentoring Campaign. Created in a partnership between The Steve & Marjorie Harvey Foundation and the Open Society Foundation?s Campaign for Black Male Achievement, the Steve Harvey Mentoring Campaign is attmpting to create and expand stronger mentoring relationships impacting African-American boys around the country, with nationwide events to inspire men to become mentors. 

Steve Harvey says, ?I?ve seen first-hand what a powerful impact mentoring can have on our youth. To empower the next generation, the guidance and wisdom that mentors provide is a one-of-a-kind experience that can?t be found in any classroom. Anyone has the power to become a mentor, and one person can spark a change in the lives of young men now, building a brighter future together with the next generation.?

Driving a nationwide initiative for 2012 and 2013, the Steve Harvey Mentoring Campaign will host a mentor recruitment drive in Chicago on November 17, following one that took place in Los Angeles on October 27, with additional mentor drives scheduled for 2013 in Philadelphia, New York City, Washington D.C., Dallas, New Orleans, and Atlanta. 

(11/15/2012 9:21:32 AM)
FIRST I HAVE TO SAY GOB BLESS U STEVEN HARVEY AN KEEP UP AL THE BLESS WORK U DO FOR FOR OUR YOUTH.:) ON MY BEHALF I REALLY NEED YOUR HELP WITH MY LAST WONDERFUL SON .:( AND I THINK YOUR MENTOR PROGRAM CAN REALLY HELP HIM SEE A BETTER WAY. SO I'M GOING TO SAY. HOPE TO MEET AN GREET U SOON. SO ON THAT NOTE STAY BLESSED UP THANK YOU YOUR TRULY MS. KELLY MALCOLM AN SON MARKEL MALCOLM :(:)
(11/15/2012 9:20:41 AM)
FIRST I HAVE TO SAY GOB BLESS U STEVEN HARVEY AN KEEP UP AL THE BLESS WORK U DO FOR FOR OUR YOUTH.:) ON MY BEHALF I REALLY NEED YOUR HELP WITH MY LAST WONDERFUL SON .:( AND I THINK YOUR MENTOR PROGRAM CAN REALLY HELP HIM SEE A BETTER WAY. SO I'M GOING TO SAY. HOPE TO MEET AN GREET U SOON. SO ON THAT NOTE STAY BLESSED UP THANK YOU YOUR TRULY MS. KELLY MALCOLM AN SON MARKEL MALCOLM :(:)

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Thursday, November 1, 2012

Sandy Will Help FM Chip Campaign

10-30-2012

Hurricane Sandy may prove to be another national episode that states the case that radio should be a permanent icon on every cell phone sold in America. When the director of FEMA admits cell phones and the Internet are not 100 percent reliable when a natural disaster strikes, and advises citizens to listen to radio, even the staunchest critic of the chip has to take note. Several factors could make this moment in time perfect for local radio to own a permanent position on the one item the American public just can't leave home without.

Emmis CEO Jeff Smulyan has been working tirelessly on getting FM chips into all cell phones and he says his efforts are gaining momentum. In this  election year, Washington appears very willing to listen to broadcasters as they push the safety issue on Capital Hill to try to secure chips in all phones. The fact that consumers spend three billion hours a year listening to local radio through the data networks is also a factor. A lot of that would be eliminated if the chips were more common. Smulyans says, "The wireless networks understand that?s not the wisest allocation of their resources."

It's inevitable that once Sandy is a memory, reports will follow that power was out and some residents were unable to receive information about shelters, where to get water and gas, and when the lights would come back on. It's like living in a Third World country when modern technology is available. There's no debating that radio provides listeners with all of that vital information. There's also no debating that every year some natural disaster will occur, maybe several, somewhere in the United States. The debate is whether the wireless providers want to give up, or sell, some of that valuable cell phone real estate. Smulyan says, "It?s too important. It makes too much sense. We?re now starting to see this move very dramatically."



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Sunday, April 15, 2012

Hipcricket Passes 175,000 Campaign Mark

4-13-2012

Hipcricket, a one-stop mobile marketing and advertising company, says it has passed the 175,000 campaign mark. The company says is has completed more than 25,000 campaigns so far in 2012 and is enjoying double-digit percentage growth in the number of campaigns processed each month since February 2005 and is outpacing its 2011 record performance, when its technology platform managed more than 61,000 campaigns.

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Friday, March 23, 2012

Rush Spokesman Says Media Matters Hurting Business With Ad Boycott Campaign

3-21-2012

In an editorial at Politico.com, Rush Limbaugh Show spokesman Brian Glicklich went after David Brock's Media Matters for America, the organization that's been leading the campaign to boycott advertisers on the Rush Limbaugh program. Glicklich writes, "Media Matters for America stands for censorship, and nothing more than that. Their ginned-up election year anger is directed at the words of their media political opposition." These Media Matters mobs bear a simple message: Renounce our enemies or become one of them. They distribute target lists of advertiser phone numbers, email addresses, Facebook links and Twitter handles, and then they come out of nowhere, en masse, against selected advertisers in rotation. They barrage small business with threats until they cancel their advertising." Glicklich says the Brock plan is hurting real businesses.
"By putting small business in the crosshairs of their war on expression, Media Matters is causing real harm. They are hurting these businesses, their employees and their families. As a business owner, imagine waking up one morning and being assaulted by hundreds of coordinated attacks from operatives who never were or will be your customers. If businesses give in to these demands, they lose access to the customers who helped build their company. Let?s be clear ? most advertisers aren?t making a political statement when they decide where to spend their money. Most chose varied programs to reach audiences with different points of view. When they buy talk radio advertising in general, or ?The Rush Limbaugh Show? in particular, they are reaching an audience, as well as creating jobs and supporting families. That?s all they want."

Read the editorial here.

(3/22/2012 5:45:02 AM)
Waa waa waa! A conservative mouthpiece cries foul when the free market his philosophy idolizes punishes him and cries "censorship!" It is to laugh!
(3/22/2012 5:35:50 AM)
This is almost too easy, almost too comical to comment on, but I will anyway. Basically every charge Brian Glicklich made about Media Matters could be made against EIB. Come on guys. Really now. The only business that are hurt by advertisers turning away from Rush is EIB. Its a classic case of the pot calling the kettle black. It was quite humorous though. Thanks.

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Tuesday, December 6, 2011

Broadcasters Foundation Launches Holiday Campaign

The Broadcasters Foundation of America has launched its ?Holiday Giving Campaign? to provide more aid to colleagues in acute financial need.  The campaign asks broadcasters to spread the word about the mission of the Foundation to those who may need its assistance, and encourages donations and memberships. Often a last refuge, the Broadcasters Foundation has helped families remain in their homes, and made it possible for retirees to afford life sustaining medications.  This year, the Foundation will grant more than $675,000 in assistance ? a 35 percent increase over last year and more requests for aid arrive every day. 

?Our challenge is that we are distributing grants at a faster pace than we are amassing donations,? noted Jim Thompson, President of the Broadcasters Foundation.  ?We need every broadcaster to help us close that gap so that we can continue to help those who need us the most.?  Current recipients include the family of a 20-year broadcast veteran who died of a sudden massive stroke, leaving two children and a wife who suffers from Multiple Sclerosis; an elderly couple who have outlived their savings and are saddled with enormous medical costs; and a man who in the prime of his life and at the peak of his career became paralyzed by a tragic accident that has left him confined to a wheel chair.

?The sole purpose of the Broadcasters Foundation is to provide financial relief to broadcasters in need,? observed Phil Lombardo, Chairman of the Broadcasters Foundation. ?Through the generous support of individuals and corporations in our industry, we can maintain the ability to help colleagues whose lives have been devastated by unthinkable circumstances.  I ask every broadcaster to consider making a donation or becoming a member.? Over the past 60 years, the Broadcasters Foundation has provided millions of dollars in aid to hundreds of broadcasters who lost their livelihood through a catastrophic event, debilitating disease, or unforeseen family tragedy. 

Individual membership is only $150 a year and can make a difference in the life of a colleague who has fallen on desperate times.  Donations also can be made as a personal gift to the Guardian Fund, the Stu Olds Memorial Fund, and the Rick Buckley Memorial Fund.  Corporate contributions are accepted through the Angel Initiative.  To make a donation, please visit www.broadcastersfounation.org, or call 212-373-8250.

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Wednesday, November 23, 2011

Clear Channel Launches Fisher House Campaign

Fisher House Foundation, which constructs comfortable homes to provide free, temporary housing to the families of service members receiving medical care at VA and military hospitals around the world, says it will receive continued media support from long standing partner Clear Channel Radio this Veterans Day. Clear Channel will launch the second annual Operation Fisher House, a week-long national media campaign designed to raise awareness and funding for Fisher House and the military members they serve.

Beginning today and running through Nov. 11, 2011, all 850 Clear Channel stations will promote the second annual Operation Fisher House and encourage listeners to tune in to the main fundraising event on Veterans Day.  Clear Channel will encourage donations via online or text message to the Fisher House Foundation through live discussions, on-air mentions, interviews and a series of public service announcements.

?Clear Channel?s remarkable reach and continued support is an amazing force for our military families,? said Ken Fisher, Chairman of Fisher House Foundation.  ?Fisher House and Clear Channel?s powerful message will continue to help veterans and their families across the United States.?  Over the last two years Clear Channel has raised nearly $1 million for Fisher House and has collectively donated media valued at more than $5 million.

?Clear Channel is committed to addressing issues that engage and impact our listeners across the United States,? said Jessica King, Clear Channel?s Director of Community Engagement.  ?A recent study shows that more Americans are involved with supporting troops than any other social issue today, and it is important for Clear Channel to support organizations that our listeners care about ? like Fisher House.?

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Tuesday, November 15, 2011

CBS Radio Lands New Fiat Storytelling Campaign

FIAT has launched a new storytelling campaign designed for radio and the brand?s Facebook page. The new campaign is called  ?Alternate Routes,? and features everyday people telling a story. The vignettes are two minutes long and will air online and on CBS stations in the New York, Los Angeles, Chicago, San Francisco and Orlando.

The radio campaign begins today and an accompanying video can be viewed on the FIAT Brand Facebook page  (www.facebook.com/fiatusa). As each story is told, listeners are invited to the FIAT Facebook page to hear the end of the story. Each of the stories is told before a live audience and captured on film. Twelve stories will air over an eight-week period and an additional eight stories can be viewed exclusively on the FIAT Facebook page.

Alternate Routes was created in partnership with Universal McCann, CBS RADIO Altitude Group and RadioFace, a creative branding company specializing in radio executions. The campaign is supported by broadcast and digital media placement. All of the vignettes can be viewed in their entirety at the FIAT brand Facebook page at http://www.Facebook.com/FIATUSA. 

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Monday, October 10, 2011

Campaign To Get John And Ken Off The Air

Immigrant rights activist Jorge-Mario Cabrera says KFI-AM San Francisco talk show hosts John Kobylt and Ken Chiampou gave his cellphone number out on the air and he says that was the last straw. Cabrera is a spokesman for the Coalition for Humane Immigrant Rights of Los Angeles. Cabrera tells the L.A. Times he received over 400 hateful calls including this message: ?Listen, you pile of garbage?You need to pack your [expletive] up and go back to wherever it is you came from. Nobody wants you here. You are invading the legal people that are in this country and ruining this country. I hope you choke in your own vomit.?

The paper reports that in the days after the John and Ken gave out Cabrera?s cellphone number they urged listeners opposed to state tuition assistance for illegal immigrants to call him. Cabrera is a spokesman for the Coalition for Humane Immigrant Rights of Los Angeles. The coalition and other Latino and immigrant rights groups in calling on KFI to remove the show?s hosts or face a boycott of its sponsors. KFI PD Robin Bertolucci was quoted in the paper saying she plans to meet with the group soon. We're looking forward to talking to them,? she said. ?I think that?s the best place for us to discuss it.?

Read the entire article HERE

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Thursday, August 18, 2011

Entercom Launches Campaign to Support Navy SEAL Families

Entercom is partnering with the Navy SEAL Foundation to help the families who lost loved ones in Afghanistan. A companywide campaign across 23 markets and 111 stations has been started with a goal of helping the families of the SEALS who die in combat. SEAL Team Six is the elite of the elite when it comes to our military. They were the team the killed UBL, public enemy #1.

Entercom CEO David Field said "This devastating tragedy has touched us all. These Navy SEALs are our finest and bravest soldiers and they have paid the ultimate price to protect this great nation and all of its citizens. Their children are now fatherless and their wives are now widows. It is our duty to do all we can to help their families at this time of great need."

Local stations FM100 (WMCFM), WRVR 104.5 The River, 92.9FM ESPN/ 680AM ESPN, Classic Hits 94.1 WKQK and WMC 79 are promoting this fundraiser encouraging listeners to donate $10 at www.mymemphisperks.com or through station websites. The Navy SEAL Foundation provides support in times of adversity and achievement to U.S. Navy SEALs. The Navy SEAL Foundation helps the community by: Providing tragedy assistance for families who have lost a loved one in training or combat. Supporting family events to boost morale and encourage camaraderie. Awarding scholarships and providing educational assistance to active duty personnel, their spouses and children.

On Saturday, August 6, thirty American service members ? most of them elite Navy SEALs, including several members of SEAL Team Six, the unit that killed Osama bin Laden ? lost their life in a helicopter crash in Afghanistan. It was the largest single loss of U.S. life since the beginning of the 2001 Afghan War, and is the largest single loss ever suffered by the SEAL community.

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Monday, August 15, 2011

(Video) Hipcricket Powers 130,000th Campaign

Mobile marketing and advertising company Hipcricket has reached an amazing milestone. It has surpassed 130,000 campaigns, including more than 30,000 in 2011 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more. Hipcricket has powered mobile campaigns for a broad range of clients including brands, agencies, media companies and enterprises. Clients include MillerCoors, Nestle, Macy?s, Simon Malls and the American Cancer Society among hundreds of others. Watch Radio Ink Editor-in-Chief Ed Ryan's interview with Hipcricket CEO Ivan Braiker about the comapny's latest accomplishment.

The pace of activity has advanced dramatically since Hipcricket powered its first campaign in 2004. Hipcricket developed and executed 17,000 campaigns in the first half of 2010 and nearly doubled that in the first six months of 2011. This year, the company is seeing double-digit month over month growth in the amount of campaigns processed each month.

Earlier this month, Augme Technologies, announced that it has signed a definitive agreement to acquire Hipcricket. The acquisition, which is subject to typical closing conditions, is currently expected to close at the end of August 2011. Following completion of the acquisition, Hipcricket believes that the combined companies will be recognized as America?s preeminent end-to-end mobile marketing solution provider for consumer brands, agencies, pharmaceutical/health, and media companies, with a combined client roster comprised of over 300 customers.

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