Mobile marketing and advertising company Hipcricket has reached an amazing milestone. It has surpassed 130,000 campaigns, including more than 30,000 in 2011 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more. Hipcricket has powered mobile campaigns for a broad range of clients including brands, agencies, media companies and enterprises. Clients include MillerCoors, Nestle, Macy?s, Simon Malls and the American Cancer Society among hundreds of others. Watch Radio Ink Editor-in-Chief Ed Ryan's interview with Hipcricket CEO Ivan Braiker about the comapny's latest accomplishment.
The pace of activity has advanced dramatically since Hipcricket powered its first campaign in 2004. Hipcricket developed and executed 17,000 campaigns in the first half of 2010 and nearly doubled that in the first six months of 2011. This year, the company is seeing double-digit month over month growth in the amount of campaigns processed each month.
Earlier this month, Augme Technologies, announced that it has signed a definitive agreement to acquire Hipcricket. The acquisition, which is subject to typical closing conditions, is currently expected to close at the end of August 2011. Following completion of the acquisition, Hipcricket believes that the combined companies will be recognized as America?s preeminent end-to-end mobile marketing solution provider for consumer brands, agencies, pharmaceutical/health, and media companies, with a combined client roster comprised of over 300 customers.
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