The RAB today announced the addition of top national advertisers to the 2011 Radio Show line-up. Six national advertisers will be participating in conference sessions along with regional advertisers which collectively represent well over $6B in radio spending according to the RAB. Those advertiser are General Motors, McDonald?s, Sears, MillerCoors, Allstate, Walgreens, Fifth Third Bank and MB Financial. Lori Hiltz, EVP Managing Director, MPG Chicago, who leads the Sears media account, said: ?Even as the marketing landscape continues to evolve, radio is more integral to our media mix than it?s ever been. No medium does what radio can to engage consumers, and help us reach the audiences that matter to us.?
Senior-level executives from major agencies representing well over $13B of advertising spend will also be participating. They are: Leo Burnett, Starcom Mediavest, Saatchi & Saatchi, The Richards Group, Carat, MPG, Compass Point Media (a division of Campbell-Mithun) The 2011 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 14-16 in Chicago at the Hyatt Regency.
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