Whitaker begins today and will be stationed out of Portland. Whitaker will be working closely with both Salem's Digital Division and Radio Division to expand the digital platform with a focus on increasing content and revenue. He has spent the majority of his career in radio's digital media arena. This includes positions at KSJO and KUFX in San Jose, First Internet Media Works (now Media Span), Interactive Evolution for 6 years (his own company); and as the Digital Sales Manager for CBS Radio in Portland, OR, with several consecutive years of record breaking revenue increases. Most recently Rodney was employed by Maverick Media in Santa Rosa, California where his cluster lead the market in digital billing and audience growth.