With tough market conditions, finding a Director of Sales to take your station or cluster to the next level is one of the biggest decisions you'll have to make as a General Manager. What makes up the resume of a D.O.S. that's going to get GM's over the hump of a staggering economy and over the sales goal line every month? Let's find out. For Leland, having market knowledge was important to him when he began his search. Last week Saga brought in Carol Commander as the new D.O.S. and she certainly understands the Norfolk market as Leland was hoping.
Commander was first hired into radio by well known consultant Jack Rattigan. She progressed very successfully in sales in Norfolk and wound up launching two companies before returning to radio last week. Leland discusses exactly what he was looking for and how to spot the person that will help you succeed in driving your revenue. Ed Ryan interviews Wayne Leland PART TWO
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