The deal with Vitrue is intended to help Clear Channel maintain consistent branding and messaging throughout hundreds of Clear Channel Radio's individual radio station pages, all from one single platform. With the Vitrue SRM platform, Clear Channel Radio can publish and promote across all individual Clear Channel Radio social pages and personality pages, including the current campaign surrounding the iHeartRadio Music Festival. Vitrue CEO Reggie Bradford said "We designed our platform with companies like Clear Channel in mind."
Vitrue's platform will enable Clear Channel Radio to push iHeartRadio Music Festival promotional content through the social Web, providing updates, news and exclusive content surrounding the September event. Clear Channel Radio can also utilize Vitrue's platform to execute national promotions, advertising opportunities and sweepstakes that can be tailored to individual markets and locations, in addition to many other social marketing functionalities.
Bradford says "While social marketing allows brands to reach a global audience, it is imperative to provide the functionality to promote across local markets in real time -- which is why our platform is such a good fit for Clear Channel. With Vitrue's solution, Clear Channel Radio will be able to easily achieve scale and promote the iHeartRadio Music Festival and other events to their fans in local markets."
Vitrue ( www.vitrue.com ) offers software-as-a-service (SaaS) solutions to help brands and agencies harness social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than 900 million fans in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, P&G brands, Johnson and Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.
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