The only way to explain the current ad market in radio is "bipolar." General Managers across the country check in daily with Radio Ink to give us a flavor for how sales are developing and how Q3 pacings look and the theme is consistent, shifts and changes in momentum are normal and expected. Wayne Leland is one of Ed Christian's newest hires at Saga Communications. Leland was brought into the Norfolk market by Christian after running 12 stations for Citadel. Leland says control what you can control when working with local businesses. We spoke to Leland about how the market looks and what he deals with when the economy is like a monster truck stuck in thick mud.
Radio Ink editor Ed Ryan interviews Saga VP/GM Wayne Leland
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