Alan Burns is hosting his 4th and final female-focused webinar this afternoon at 2PM. Burns interviewed over 2,000 women between the ages of 15 and 54 and has been releasing those results every Thursday in very informational webinar presentations. Today, he'll talk about the AC format and detail research that shows the format?s heaviest consumers are more interested in and entertained by on-air personalities.
Burns says ?Most of AC?s quarter-hours come from heavy radio listeners who are deeply committed to their P1 station. Those women are much more into personalities than are the average AC listener. They are 50% to 80% more likely to like the morning show, to think air personalities are ?cool people?, and to want fun and funny in the morning. This is vital because compared to the AC cume in general, these women listen to radio an hour and a half more...that?s a 75% increase in TSL. A lot of music is still important to these women, but they want it delivered by people they can bond with personally.?
To register for the webinar, click here. https://www1.gotomeeting.com/register/369443800 or call Alan at (251)980-7070 or Alan@burnsradio.com.
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