Entercom becomes the first broadcaster to make its premium advertising content available on the new self-service online platform from theMEDIAdash.com. Entercom now offers on-air spots and packages for its four stations based in Denver and five stations in New Orleans on (http://www.denvermediadash.com/) and (http://www.neworleansmediadash.com/).
Entercom Regional President Weezie Kramer said ?The Media Dash is a viable solution that exposes us to a vast number of underserved advertisers. We are proud to be early adopters of Denver Media Dash and New Orleans Media Dash. These digital, self-serve platforms will bring a new and more convenient buying experience to our clients and enhance our ability to serve more advertisers in our local communities than ever before."
The Media Dash Local is a web-based, hyper-local advertising platform designed to help broadcasters sell premium on-air and streaming commercials to both new and repeat advertisers. The platform helps broadcasters to reach underserved advertisers. It allows broadcasters to review sales information and provides them with the flexibility to adjust their offerings in order to increase sales. Local merchants and advertisers can browse The Media Dash Local in order to find available broadcast packages that match their marketing needs and reach their target audience.
The Media Dash Local launched in New Jersey, Denver and New Orleans in June and will soon be available in Santa Rosa, Calif. and Long Island, N.Y. For more information on The Media Dash and to view a video demonstration of how the platform works, visit http://www.themediadash.com/ or contact Nicole Palina-Pace, VP of marketing via email at nicole@themediadash.com. You can follow the company on Twitter (www.twitter.com/themediadash) and Facebook (www.facebook.com/themediadash).
Add a Comment Send This Story To A Friend
