FIAT has launched a new storytelling campaign designed for radio and the brand?s Facebook page. The new campaign is called ?Alternate Routes,? and features everyday people telling a story. The vignettes are two minutes long and will air online and on CBS stations in the New York, Los Angeles, Chicago, San Francisco and Orlando.
The radio campaign begins today and an accompanying video can be viewed on the FIAT Brand Facebook page (www.facebook.com/fiatusa). As each story is told, listeners are invited to the FIAT Facebook page to hear the end of the story. Each of the stories is told before a live audience and captured on film. Twelve stories will air over an eight-week period and an additional eight stories can be viewed exclusively on the FIAT Facebook page.
Alternate Routes was created in partnership with Universal McCann, CBS RADIO Altitude Group and RadioFace, a creative branding company specializing in radio executions. The campaign is supported by broadcast and digital media placement. All of the vignettes can be viewed in their entirety at the FIAT brand Facebook page at http://www.Facebook.com/FIATUSA.
Add a Comment Send This Story To A Friend
