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Friday, November 25, 2011

Ford Customers Not in Sync With Infotainment System

Ford Motor Company CEO Alan Mulally tells Automotive Age "that revised versions of the Sync and MyFord Touch infotainment systems will be simpler and more reliable. He says improvements are coming. The magazine reports the changes are aimed at avoiding glitches that have dogged the new technologies and hurt Ford's standings in quality and reliability studies. Mulally says "I think when they (consumers) see the new upgraded versions of it, they might change their mind." Some consumers were not buying a Ford if they were forced to take the vehicle with Sync and MyFord touch already installed.

Consumer Reports magazine said it won't recommend the 2011 Ford Edge and Lincoln MKX crossovers because of low test scores -- mainly the result of MyFord Touch and MyLincoln Touch technology. The magazine called the technology "a complicated distraction while driving." It said "first-time users might find it impossible to comprehend. The system did not always perform as promised." In a J.D. Power and Associates survey released in June that tracks problems reported during the first 90 days of ownership, the Ford brand fared worse than the industry average for the first time since the 2006 model year.

According to Automotive Age in 2011 Ford will send owners of vehicles with MyFord Touch or MyLincoln Touch a flash drive that they can use to install an upgrade without going to a dealership. But Mulally conceded that Ford "got feedback early" from consumers "very clearly that in some areas maybe it was a little too sophisticated with maybe a little too many options."

Read the entire AA article HERE

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