While Clear Channel does not comment on internal staffing decisions, the company is speaking out about the changes. The programming alterations are being centered around what the company calls "Premium Choice." To everyone who's been around for awhile that may sound like voicetracking with a little lipstick added. A company spokesman told Radio Ink, "we?re launching a new strategy for our regional market radio stations that will improve local programming in smaller markets by using assets and resources in those markets that their competitors don?t have." More Ryan Seacrest, perhaps?
Here is more of the new Clear Channel plan for programming: "It reflects new approaches to programming, talent, technology, and other valuable resources ? based on Clear Channel?s most effective and efficient stations. We looked at all our regional market stations with a fresh eye to determine how we could respond to the challenges of the marketplace and deliver a much better product to listeners than we have in the past, and this strategy will help us operate our regional markets more efficiently and effectively as well as serve our audiences, communities, advertisers, and marketing partners even better. You wrote a couple of weeks ago about the 45 new promotions to Regional Market Manager ? those were part of that strategy as well."
"The new strategy is about doing things differently to help our company grow faster. We'll draw on all the resources of Clear Channel to give our listeners, advertisers and communities the best possible product ? the kind of content and talent that we might otherwise never be able to afford in some of our markets. It leverages Clear Channel Radio?s resources to serve our local listeners, advertisers and communities better ?the content our listeners hear from our company?s best programmers and top on-air talent will be more localized -- including traffic, weather, community events and local news ? and the overall quality will increase. We believe it will better engage our listeners and provide a more powerful and effective platform for our advertising partners. At the same time, it offers new opportunities for our best on-air and programming talent to be heard in more places and grow their careers."
"This is not about cutting costs or the previous strategy not working. As a company we've completely rethought our regional market strategy in a way that will let us compete on a new level ? and succeed -- using our company?s unparalleled scale, resources and talent to make everything we do better."
(10/27/2011 6:39:44 AM)
I wonder how many man hours it took for them to concoct that jem.
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