It's actually a promotion for Priscilla Valls who will cover the Eastern Region of the United States for Pandora. Valls has 13 years of traditional and digital sales experience and she will now be responsible for driving strategic partnerships through integrated advertising programs with Fortune 500 brands and managing the eastern region sales team.
Most recently, Valls has been responsible for developing marketing solutions across Pandora disciplines, such as online, mobile, artist programming, offline events and in-home activation. She has also been instrumental in developing and growing accounts across all verticals, including pharmaceutical, entertainment, finance, retail and automotive.
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