Harris Corporation and Marketron have announced they are working together to provide media organizations with a combined view of advertisers, revenue, inventory and other data across various media assets. The collaboration brings two competing media software providers together to develop a consolidated business solution for customers working across multiple mediums.
The two companies say they are "integrating the Harris NetGain business intelligence and analysis system with Marketron?s Mediascape open ecosystem platform to provide clients analytics capabilities across multiple platforms. The Mediascape integration also allows data from Harris? market-leading OSi-Traffic? system to fuel Marketron Insight Reporting for detailed transactional and operational level reporting. This gives clients the freedom to choose best-in-class transactional systems, regardless of the provider, to manage their various inventory types, while enabling comprehensive insight and visibility across their entire cross-platform advertising business."
For more information visit http://www.marketron.com/ or http://www.harris.com/.
