Tom Poleman leads the charge of new personnel atop the Clear Channel programming department. The company announced Poleman's new team, including some names the radio industry will be very familiar with. What outsiders, like us, will watch for is how the company can executive its plan to "sound more local" even if there isn't anybody actually sitting behind the mic in that local town. Poleman has the official title of President of National Programming Platforms. And here is his new leadership team.
Guy Zapoleon turns in his consultant stripes and dives back into corporate America. He's the new VP of Digital Music
Programming and Clear Channel says he will "contribute to the programming of iHeartRadio with a major focus on the product?s more than 80 digital-only stations and will collaborate with the Clear Channel Digital team to combine the company?s custom radio algorithm with the expertise of its radio programmers." Zapoleon's resume is lengthy and includes KRTH in L.A., KRQQ in Tucson, B94 in Pittsburgh, KZZP in Phoenix and KHMX Houston. In 1992, he founded Zapoleon Media Strategies.
Another consultant, Dennis Clark?s joins Clear Channel, as VP of Talent Development. The company says Clark will work with the talent and create "a company-wide strategy to develop future talent." Clark started his radio career at KIIS FM Los Angeles as a Producer for Rick Dees. He launched his own company in 1999.
Zena Burns is moved into a new role. She becomes VP of Digital Programming Platforms. Burns will oversee national digital programming content and social content integration, including editorial, artist interviews, syndicated features, artist integration programs and exclusive iHeartRadio Music Festival content. Since 2006, Burns has served Clear Channel Radio New York as the Online Program Director, where she was responsible for content, social and digital development for Z100, Q104.3, 103.5 KTU, 106.7 Lite fm and Power 105.1. She was also the first digital Program Director in the country.
15-year company vet Darren Pfeffer becomes the VP for Music & Entertainment Marketing, where he will be responsible for company-wide promotions and events, such as the iHeartRadio Music Festival, and will create best practices and synergies around local station concerts, such as Z100?s Jingle Ball in New York. Pfeffer and Poleman were the Executive Producers for the first iHeartRadio Music Festival. Pfeffer previously served Clear Channel Radio New York as the Director of Marketing for its five radio stations. He began working at Clear Channel in 1995 as an intern in the promotions department at WHTZ/ Z100 New York.
Alissa Pollack, currently Executive Vice President of Integrated Music Marketing at Mediabase, gets more responsibility. Pollack will work more closely with the executive Programming team on linking Clear Channel?s unique capabilities with artist and advertiser relationships. Pollack will also retain her current responsibility of overseeing label business for Mediabase, Rate the Music and M-score.
Other appointments:
Marissa Morris, Manager, Artist Relations and Promotions. Morris will coordinate artist integration programs, promotions and events.
Melissa Webb, Senior Director. Webb will be responsible for high-level project management and analysis across the National
Programming Platforms department.
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