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A new website http://www.freeradioonmyphone.org/ is a collaboration between NextRadio, NPR, American Public Media, and the Educational Media Foundation. The idea is to get public radio listeners to contact their wireless carriers to let them know they want their phones' FM chips activated, "as a matter of public safety and consumer fairness for data plans." The site educates listeners by telling them, "For no additional cost, listeners could have easy access to radio for the entertainment they love and information they need, but wireless carriers are dragging their feet and won?t activate the FM chips that are in every smartphone."