Radio Ink has started accepting nominations for the Medallas de Cortez Awards. Winners will be announced at the 2012 Hispanic Radio Conference in San Diego in March. The awards are named in honor of Raoul Cortez (pictured), founder of the first Spanish-language radio station, KCOR, in 1946.
Two new categories have been added this year. The Legacy Advertiser award will be given to one national and one local advertiser who has demonstrated advertising support, outreach, and other positive participation within the Hispanic community for 20 or more years.
To submit your nomination, go HERE
(12/21/2011 5:46:21 AM)
Hi Deborah:
If Hispanic Christopher Columbus Discovered America--then Eduardo Caballero discovered National Business for Hispanic Radio & TV Stations in early 60's . Eduardo & his wife Rosa, Attorneys, escaped from Cuba to get to Florida. Got into radio sales--when all Hispanics were called names now not politically correct. Somehow Eduardo got into The National Sales Station Rep business. Built his own Rep firm. Found his client stations got screwed by Pulse, Hooper & Nielsen's methodology. Got laughed out of Ad Agencies.
So- Eduardo was really the first National Sales Rep in history--Gringo or Spanish-who consistently bypassed Ad Agencies to go direct to P& G--General Foods-- General Motors,etc. Eduardo not only taught them about the inherent values of Spanish formatted radio-TV stations--Eduardo actually taught them about radio.
Our Rep firm--Eastman Radio -competed against Eduardo . Finally we gave up and co brokered with Caballero Reps. If you can't beat 'em--join 'em. Eduardo is a true treasure who's never been awarded the tributes he so richly earned. --by the "General Market" broadcasters.
Frank Boyle
12-20-11
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