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Showing posts with label Being. Show all posts
Showing posts with label Being. Show all posts

Friday, May 8, 2015

Marconi Nominations Now Being Accepted

5-4-15

The NAB has announced it is now accepting nominations for the 2015 NAB Marconi Radio Awards, recognizing overall excellence in radio. This window is open through May 29. To be considered for a 2015 NAB Marconi Radio Award, GMs may nominate their station in the categories of "Station of the Year by Market Size," "Station of the Year by Format," "Personality of the Year by Market Size," "Spanish Format Personality of the Year," "Legendary Station," and "Noncommercial Station of the Year." Stations may also submit nominations for the category of "Network/Syndicated Personality of the Year."

Finalists for the awards will be announced in July. Winners will be announced on October 1 during the NAB Marconi Radio Awards Dinner & Show at the 2015 NAB/RAB Radio Show, taking place in Atlanta this fall.

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Sunday, June 29, 2014

It's Tough Being in Programming These Days

6-24-14

18 months after recovering from a stroke Mitch Henck was fired from his on-air job at WIBA-AM in Wisconsin. The 52-year old spent over 12 years as a talk show host on the station, not really taking a right wing or left wing position. ?It was general talk. I was not cookie-cutter left or right. That turned me off. I?m not going to walk lock-step with anyone.?  Henck tells the Wisconsin State Journal Clear Channel let him know yesterday that the decision was budget-related, not ratings, and says he's not sad or bitter about the firing. Read the full story HERE (picture courtesy Wisconsin State Journal).

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Tuesday, July 16, 2013

New Book Being Written On Disco Promotion

7-14-13

The Chicagoland Radio and Media Blog notes a new book is being written by Frank Sennett about WLUP's "Disco Demolition Night." The promotion, that caused the second game of a doubleheader at Comisky  Park to be canceled, is considered to be one of the greatest radio promotions of all time. It took place on July 12, 1979. Sennett is the former president of Time Out Chicago. You can watch it HERE

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Tuesday, May 7, 2013

Marconi Nominations Now Being Accepted

5-2-13

The NAB announced today that it will accept nominations for the 2013 NAB Marconi Radio Awards until May 31. The categories are: "Station of the Year by Market Size," "Station of the Year by Format," "Personality of the Year by Market Size," "Spanish Format Personality of the Year" and "Legendary Station." Stations may also submit nominations for the category of "Network/Syndicated Personality of the Year."

Nominations must be submitted online and received by May 31. Finalists will be announced in July. On September 19, the winners will be announced during the NAB Marconi Radio Awards Dinner & Show at the Radio Show, held in Orlando (September 18-20).



View the original article here

Wednesday, March 20, 2013

Arbitron Says Radio Spots Are Being Heard

3-19-2013

Arbitron released its March RADAR Network Ratings and says nearly 180 million people 12 and over heard at least one network commercial per week during the survey period. That's 68 percent of the 12 plus population. Arbitron says in the 25-54 demo, 71.7 percent were reached and in the 18-49 demo 70.9 percent of the population heard at least one commercial. 46 networks are part of Arbitron's RADAR survey and nearly 396,000 people were sampled from January to December in 2012.

(3/19/2013 11:47:39 AM)
Yawn.

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Sunday, December 30, 2012

(AUDIO) Stop Apologizing For Being in Radio

Download this show

8/6/2012

In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."

Listen to our Podcast HERE
You can also download it from iTunes. Subscribe to our iTunes page HERE



View the original article here

Friday, October 19, 2012

Smiley Blasts WBEZ After Being Canceled

10-17-2012

Tavis Smiley's radio show was recently canceled by the Public Broadcaster and, according to Smiley, station management has been sending out lies to listeners who are upset the weekly show is gone. Smiley emailed a letter to the President and CEO of Chicago Public Media, Torey Malatia. Smiley says the station told listeners he had become "far less inclusive." Smiley was not happy with that accusation, nor was he happy being compared to Fox's Bill O'Reilly. Here's Smiley's letter to WBEZ.


Dear Mr. Malatia,

In my 20 years of being a broadcaster, this letter represents the very first time I have felt compelled to write a personal note to the head of a local station.|

I was content to simply move on beyond a cancellation decision I vehemently disagreed with, because I respect the public media model that stations know best. That is until I was made privy to the content of your written response to listeners who have been expressing disappointment about the cancellation of Smiley & West on Chicago?fs WBEZ 91.5 FM. I must say that the spin found in your letter is beneath you, the station you work for, and moreover the people you serve. Say nothing of the fact that to my knowledge, at no point did you or your staff ever attempt to communicate to me any of the impressions you so freely shared in your letter to listeners.

The disregard and disrespect for my work one reads in your letter to listeners is too extreme to adequately address in this email; but when you suggest that I have become ?gfar less inclusive?h in my work, you advance a lie. A big lie. I?fm about to celebrate 10 years on PBS and 12 years on public radio.

As an African American in the still-­?]too-­?]lacking-­?]in-­?]diversity world of public media, one does not survive in these environs -­?]-­?]-­?] much less thrive -­?]-­?]-­?] if one?fs interview style is remotely akin to the intellectual bullying of Bill O?fReilly. To compare my work to his in your letter to listeners is to defame me in the worst way. I take pride in being the first African American in the history of PBS and NPR to simultaneously host his own signature weekday public television and radio shows, opening the doors for other persons of color to now host or co-­?]host award-­?]winning programs over public media.

Furthermore, I have two public radio programs as you well know. One that I continue to host solo, the other co-­?]hosted with Cornel West. These two programs, deliberately and unapologetically, could not be any more different in content and style. NOTHING has changed about the format of my solo show which has NONE of my opinion expressed as a part of the production. You no longer carry that program either, which again, is absent of my personal opinion and continues to feature guests almost weekly who express differing opinions on the issues of the day. Additionally, nightly on my PBS program I provide a national platform to a variety of guests, including an entire week this past summer featuring exclusively conservative voices. I am as ?ginclusive?h as I have ever been because I am as curious as I have ever been. I reject and resent the very suggestion by you in letters to listeners that I do not demonstrate a willingness to ?grespect and hear opposing views.?h

IF Smiley & West has experienced any erosion in listenership, it might have something to do with being heard over WBEZ on Sundays at 12Noon when most Black Chicagoans are in worship service. To so blatantly disregard an obviously critical mass of listeners in the scheduling of this program suggests  one and or two things: that you don?ft get it or that you don?ft care. A premier station in a world class city should not be still struggling with how to truly represent the voices of ALL fellow citizens in the most multi-­?]cultural, multi-­?]racial and multi-­?]ethnic Chicago ever. That?fs a leadership deficiency. One could argue that it is easier for an African American to be president of the United States than it is to host a primetime radio program on Chicago Public Radio. It seems that WBEZ thinks that just because WVON exists, that it is somehow exempt from being ?ginclusive.?h Respectfully, Mr. Malatia, it takes brass for you to accuse me of being less than ?ginclusive.?h Your job is to program a station that is ?greflective of a complex society of varied and uneven life experiences, backgrounds, races, cultures and economic circumstances.?h Is this the best that WBEZ can do? How does cancelling Smiley & West advance that mission?

When Smiley & West was rolled out two years ago at the annual PRPD convention, Dr. West and I made it abundantly clear that we were trying something a bit different for some public radio stations. A program that would feature our opinions, but a program that would also have built into every show a segment called ?gTake ?eEm to Task,?h where everyday people all across America could call in to do just that - disagree with us over the airwaves. It has turned out to be one of the most popular parts of the program, giving listeners a say, whether their disagreement with us is cosmetic or monumental. In addition, we heavily promote in each show our ?gSpeak Out Network?h where the conversation continues seven days a week on-­?]line, and listeners can at anytime register or post their feedback. Indeed they do. Smiley & West couldn?ft be more democratic.

Finally, since each of my radio shows is produced by a different team of professionals, I find it curious that you would suggest to listeners in your letter that my programs were ?gshowing signs of significant declines in production effectiveness and focus.?h It?fs hard to imagine that all of my producers and engineers suddenly just lost their way. That particular statement in your letter to listeners hurt most. I do not abide insults to my hard-­?]working and dedicated staff. I would never insult the fine team at Chicago Public Radio in that way. Besides, have you paid any attention to our most eclectic guest roster? High caliber guests keep appearing on my programs week in and week out.

I have only a First Amendment right to free speech, not to a radio program that WBEZ is mandated to broadcast. You?fre entitled to your opinions of that program and your executive decisions concerning it, but you're not entitled to your own set of facts. Particularly when those ?gfacts?h are demeaning, derogatory and dead wrong.

I appreciate the opportunity to have been heard over Chicago Public Radio all these years. Even as other stations around the country continue to add Smiley & West (including stations in Chicago we are in talks with even now), I regret that you chose to deny the listeners of WBEZ an opportunity to hear something a little different ONE HOUR a week. To make room for yet another repeat of a program about cars that isn?ft even in production any longer. Is that what we need right now as fellow citizens prepare to decide who is best to lead a nation where our democracy is being threatened by poverty, where schools are failing our children, where crime is out of control?

At some point, those who steward public media have to stop insulting those who support public media.

All best,

Tavis Smiley

P.S. Since I do not know how far and wide your letter to listeners has spread, I feel compelled to release this particular letter publicly, so that those who have read your letter and heard the station's position via various Chicago media outlets can now hear the other side of the story.

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Tuesday, October 9, 2012

Caller Lies About Being Raped To Win Contest

10-8-2012

This one comes from Canadian radio station (KISS 92.5) where a caller lied about being raped by a former boyfriend so she could win $10,000. The Toronto Sun is reporting the morning show of "Roz and Mocha" are starting to face some backlash after airing the game Decision Impossible and awarding the woman the money. The game involves three callers, asking them why they deserve the money, and having the callers decide who should win.

The woman claimed had been verbally and physically abused by her former boyfriend. ?He would beat me, he would rape me,? she said. ?I felt helpless, I was trapped.? The woman appeared on the morning show the next day to face accusations she was lying. She admitted the majority of the story exaggerated. ?I was not raped and not physically abused at all."

Read the Toronto Sun story HERE

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Tuesday, August 7, 2012

(PODCAST) Stop Apologizing For Being in Radio

Download this show

8/6/2012

In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."

Listen to our Podcast HERE
You can also download it from iTunes. Subscribe to our iTunes page HERE

(8/6/2012 5:40:03 PM)
100% agree...very smart conversation with a very polished professional.
(8/6/2012 12:53:14 PM)
Frankly, she nailed it! This is a podcast that should be shared and saved. Maybe a transcript should be printed, too. There's stuff that EVERY sales rep, sales manager and owner should have drilled into their heads!
Portable, flexible, free to customer, how you gonna do that internet stuff while you're driving? And copy changes without TV production charges. She even tells us how to sell 'without ratings'. This was a great podcast...too bad thousands in our industry won't take the time to listen to it!

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Monday, July 16, 2012

Pittman on Being Most Powerful: "Let's Tell Our Story"

"I think the radio industry has a powerful story to tell. We're one of the big three media--tv, radio and internet--in terms of reach, usage and engagement. And we all belong in the mix media in a major way. However, radio is the only one of the three that gets far less of the advertising pie than it deserves. The good news is that all we really have to do is tell the story to the decision makers--it's a story the key decision makers don't know and won't know unless we tell it and tell it often."

"We also have to be marketing partners--figuring out how to help our advertisers achieve marketing goals that are essential to them. We're not going to reach our potential if we just respond to rfp's and "sell spots."

"And finally, harnessing the full power of radio means we have to engage every part of our companies and our talent. John Hogan and I both dedicate a part of our time to personally meet with advertisers to understand their plans and needs and develop solutions. And john uses our programmers--our chief creative people-- to help develop plans and creative solutions for our advertisers. Our on air talent even has a big role to play with ideas and execution. It's about team work--at all levels in our companies and among all the radio companies. All the radio companies are  fierce competitors with each other, but we also need to be strong collaborators working together to sell the power and unique benefits of radio to marketers who under-use radio, or don't use it. And when we convince them to try it, we'll definitely get a thanks--because we always make their marketing more effective, and always more efficient."

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Monday, July 9, 2012

Mossberg Details How to Avoid Being Tracked

7-9-2012

While checking out Walter Mossberg's website "www.allthingsd.com" last night, we noticed something new posted to the top of his site that has been gaining a lot of chatter online. And, it may not make every advertiser who uses the web very happy. Mossberg gave very specific details about tracking cookies that are placed on your computer when you visit sites, including his. And, he explains what you can do to avoid them. Cookies are used to determine how you behave online which, in turn, advertisers use to target ads. Here's Mossberg's entire post.

A note about tracking cookies
Some of the advertisers and Web analytics firms used on this site may place ?tracking cookies? on your computer. We are telling you about them right upfront, and we want you to know how to get rid of these tracking cookies if you like. Read more ?

Tracking cookies are small text files that can tell such companies what you are doing online, even though they usually don?t record your name or other personably identifiable information. These cookies are used by these companies to try and match ads to a user?s interests. They are used all over the Web, but in most cases, their presence is only disclosed deep inside privacy policies.

We want you to know how to get rid of these tracking cookies if you like. Here are links to pages where you can manage the cookies set by some of the third parties that help us deliver online advertising:

The Wall Street Journal Digital Network Registry, powered by BlueKai
http://www.google.com/privacy/ads/
http://www.omniture.com/privacy/2o7

If you would like more information about this practice or to opt out of having this information used by third-party ad servers that are part of the Network Advertising Initiative to provide targeted ads, please visit: http://www.networkadvertising.org/managing/opt_out.asp.

We?d prefer a totally opt-in system, but, as far as we know, the ad industry doesn?t have a practical one as of now.

If you want to clean out all tracking cookies from all your Web sites, here are links where you can download three programs that can clean out tracking cookies:

http://www.lavasoftusa.com/products/ad-aware_se_personal.php
http://www.spybot.info/en/download/index.html
http://www.webroot.com/consumer/products/spysweeper/

You can also change the preferences or settings in your Web browser to control cookies. In some cases, you can choose to accept cookies from the primary site, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies.

Not all cookies are tracking cookies. Like most other Web sites, ours may place cookies on your computer, in addition to any placed by advertisers. But ours aren?t ?tracking cookies.? They merely do things like save your registration information, if you choose to register. They do not tell us what you do or where you go online.

This policy will always be available at:
allthingsd.com/trackingcookies

This notice is intended to appear only the first time you visit the site on any computer.

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Wednesday, June 27, 2012

(MIW Spotlight) "Being Average Doesn't Cut it."

6-7-2012

"First, understand who you are, what you enjoy doing, and what you do best.  Be honest about it. Go deep on truly understanding your innate talents as well as limitations. Use Strengthfinders testing or available tools to help you better understand your core talent themes. Develop questions to ask potential employers in interviews that will help you understand if your talents are indeed a match for the position. This is a step that most people miss.  They are so focused on ?nailing? an interview that they forget to probe on what talents are really needed for the job. So many people ask lame questions or have none at all when it?s their turn to respond to ?do you have any questions for me??  Strong probing, intelligent or relevant questions about the role often tell me more about candidate than their answers."

"Secondly, the key to success is matching up your talents to roles that allow you to do what you do best every day.  The better the match the more effortless the job will be. People who find jobs that fit them are fully engaged and produce the best results.  As simple as it sounds, it?s the secret to success and growth. No one gets promoted if they have a negative attitude or don?t want to put in the extra effort necessary to stand out. Average does not cut it. It?s impossible to be average when you are passionate and enthusiastic about what you do.  Find the talent/role match up and you will be half way home."

"The second half of the advice is to keep learning every day.  Graduation does not mean stop reading or learning.  Spend at least thirty minutes a day reading something related to your field.  Our world keeps changing at ever faster speeds and I am amazed at how many people resist change vs. embracing it and learning all they can about where the business is headed. Network like crazy and knowledge share with as many people as you can.  Seek out mentors to help you navigate your career.  Many people who have ?made it? did so with help from others and are happy to return the favor."

"Finally, establish goals.  Random is not a plan.  Set your sights on near term goals that are next steps towards a bigger plan.  Early in your career it could be an economic goal, increased responsibility, or to master a new competency.  It helps if one is flexible and willing to leap at opportunities when they appear.  Meaning work late, move to a new city, or take on extra work for no immediate compensation.  Rewards will come for those who take the initiative when opportunity presents itself."

I am a big fan of mistakes.  I am just not a big fan of making the same mistake twice.  Mistakes are how we learn and grow.  No one is perfect.  If we don?t make mistakes it means we are not stretching ourselves or trying new things.  Someone once told me that problems and mistakes will always happen.  The measure of you is not that they do, but how you handle them when they happen.  To me, that?s admitting that a mistake was made.  Understanding why it happened and how it could be corrected.  And not making the same mistake twice.

"If success means loving your career and having energy and enthusiasm for it every day, then I have succeeded.  I have never been bored one day and I get to work with creative, smart, energetic people every day in a business that connects with over 93% of the population through local talent, compelling over the air, digital, social, and mobile content and delivers results for local advertisers and makes a difference in our communities.  What?s better than that?"

Congratulate Weezie Kramer directly at wkramer@entercom.com

(6/22/2012 6:26:21 PM)
Being average looking, honey, doesn't cut it either!
(6/9/2012 6:12:45 PM)
Entercom?...move on, might as well take advice from the postman...
(6/8/2012 2:24:27 PM)
Great advice from someone who practices it every day. Thanks for sharing, Weezie!
(6/8/2012 12:16:40 PM)
Spot on Weezie, great advice for anyone at anytime in their development. I had the good fortune to work with you at Westinghouse 20+ years ago, I knew you were a super star then and continue to be...
God Bless you and good luck going forward you are one of the few common sense people left in the broadcast business. I hope many people are listening to you.

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Friday, June 8, 2012

(MIW Spotlight) "Being Average Doesn't Cut it."

6-7-2012

"First, understand who you are, what you enjoy doing, and what you do best.  Be honest about it. Go deep on truly understanding your innate talents as well as limitations. Use Strengthfinders testing or available tools to help you better understand your core talent themes. Develop questions to ask potential employers in interviews that will help you understand if your talents are indeed a match for the position. This is a step that most people miss.  They are so focused on ?nailing? an interview that they forget to probe on what talents are really needed for the job. So many people ask lame questions or have none at all when it?s their turn to respond to ?do you have any questions for me??  Strong probing, intelligent or relevant questions about the role often tell me more about candidate than their answers."

"Secondly, the key to success is matching up your talents to roles that allow you to do what you do best every day.  The better the match the more effortless the job will be. People who find jobs that fit them are fully engaged and produce the best results.  As simple as it sounds, it?s the secret to success and growth. No one gets promoted if they have a negative attitude or don?t want to put in the extra effort necessary to stand out. Average does not cut it. It?s impossible to be average when you are passionate and enthusiastic about what you do.  Find the talent/role match up and you will be half way home."

"The second half of the advice is to keep learning every day.  Graduation does not mean stop reading or learning.  Spend at least thirty minutes a day reading something related to your field.  Our world keeps changing at ever faster speeds and I am amazed at how many people resist change vs. embracing it and learning all they can about where the business is headed. Network like crazy and knowledge share with as many people as you can.  Seek out mentors to help you navigate your career.  Many people who have ?made it? did so with help from others and are happy to return the favor."

"Finally, establish goals.  Random is not a plan.  Set your sights on near term goals that are next steps towards a bigger plan.  Early in your career it could be an economic goal, increased responsibility, or to master a new competency.  It helps if one is flexible and willing to leap at opportunities when they appear.  Meaning work late, move to a new city, or take on extra work for no immediate compensation.  Rewards will come for those who take the initiative when opportunity presents itself."

I am a big fan of mistakes.  I am just not a big fan of making the same mistake twice.  Mistakes are how we learn and grow.  No one is perfect.  If we don?t make mistakes it means we are not stretching ourselves or trying new things.  Someone once told me that problems and mistakes will always happen.  The measure of you is not that they do, but how you handle them when they happen.  To me, that?s admitting that a mistake was made.  Understanding why it happened and how it could be corrected.  And not making the same mistake twice.

"If success means loving your career and having energy and enthusiasm for it every day, then I have succeeded.  I have never been bored one day and I get to work with creative, smart, energetic people every day in a business that connects with over 93% of the population through local talent, compelling over the air, digital, social, and mobile content and delivers results for local advertisers and makes a difference in our communities.  What?s better than that?"

Congratulate Weezie Kramer directly at wkramer@entercom.com

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View the original article here

Thursday, May 31, 2012

Rivers Remembrance Being Held Next Month

5-29-2012

The Friends of Steve Rivers are holding an event called "A Remembrance - Steve Rivers" on Thursday, June 14th from 6:00 PM to 9:00 PM. Rivers died in March of cardiac arrest at the age of 55. The event is being held at Towne Stove and Spirits, 900 Boylston Street in Boston. View the invite here.



View the original article here

Wednesday, March 14, 2012

(MANAGEMENT) Being Your Own Sales Manager

3-12-12

In many cases, the president of the company either is the sales force, or plays sales manager along with the rest of his responsibilities. If you find yourself in this position, it's a tough role. But there are a few things you can do to ensure you don't experience the "waves of sales" -- swings between big revenue one month and a drought the next. There are a few fundamentals that can be executed to improve sales in any situation.

Sales management is the linchpin (or weak link) in any organization. In great organizations, there are great sales leaders who are executing in the following areas:

1. A written marketing plan. The should include at least two activities per month, for a rolling six months.Then execute that plan.
2. If you have a sales team, spend one hour each quarter scheduling dates and times for your sales training meetings. Topics should include sales skills, product and service training, and company operations. Then assign each salesperson the responsibility for accomplishing the training. Read two sales training books a year.
3. Find a partner. No matter what size firm you have, find what I call a "business ecosystem partner" -- another business that sells a non-competing but related product or service in the market segment you serve. Create joint marketing plans, cross-train your sales teams, and seek ways to leverage your customer base.
4. Display your top 10 sales opportunities. Keep your eyes and mind focused on sales. Put a sign up: "What can I do today to sell something?"
5. Recruit for salespeople all the time. Remember, the best salesperson maybe not be looking for a job when you decide to hire. Recruiting is your marketing plan for growth. You should be advertising every 60 days, whether you are hiring or not. (By the way, don't place your ads in a help wanted section.)
6. Find your recipe. As a person who owns 150 cookbooks, I believe there is a recipe for building a business. How many proposals or quotes per month, and per week, do you generate, relative to the number of orders you receive? What is the timeline between proposals and orders? What must a salesperson do to eventually generate a proposal? What other sales activities should you be engaging in? Measure these and then graph them against your sales curve.
7. Know your ABC's. Generally, 65 percent of your profits come from 20 percent of your clients. These are the "A" customers. The Bs make up another 20 percent, and they generate 20 percent of your profits. Together, that means 40 percent of your clients create 85 percent of your business. Analyze these two segments. Determine what characteristics they have in common: Revenue? Number of employees? Type of business? Other factors? Then market to and focus your sales efforts on similar organizations.
8. Public relations. Nurture your local business writers and editors of magazines, newsletters, and industry websites. Build awareness of your organization and services.
9. Build a network. Meet at least one person a week who can improve your market position, introduce you to other prospects ,or teach you something. Join a peer group and improve your overall business acumen.
10. This one is up to you. What are your thoughts and best recommendations?

This list is short, but if you build a balanced plan that addresses these fundamentals and executes on them, you will begin to accelerate your business and find revenue growth will be smooth sailing. If you would like a free white paper: "The Job of Sales Management: The top 40 actions sales leaders must take for predictable revenue" simply go to my web site and download it.

Reach out to Ken HERE  Check out Ken Thoreson's website: www.Acumenmanagement.com and his blog www.SalesManagementGuru.com. You can also follow him on twitter: www.Twitter.com/KenThoreson

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Thursday, December 22, 2011

Hispanic Radio Nominations Being Accepted.

Radio Ink has started accepting nominations for the Medallas de Cortez Awards. Winners will be announced at the 2012 Hispanic Radio Conference in San Diego in March.  The awards are named in honor of Raoul Cortez (pictured), founder of the first Spanish-language radio station, KCOR, in 1946. 

Two new categories have been added this year. The Legacy Advertiser award will be given to one national and one local advertiser who has demonstrated advertising support, outreach, and other positive participation within the Hispanic community for 20 or more years.

To submit your nomination, go HERE

(12/21/2011 5:46:21 AM)
Hi Deborah:

If Hispanic Christopher Columbus Discovered America--then Eduardo Caballero discovered National Business for Hispanic Radio & TV Stations in early 60's . Eduardo & his wife Rosa, Attorneys, escaped from Cuba to get to Florida. Got into radio sales--when all Hispanics were called names now not politically correct. Somehow Eduardo got into The National Sales Station Rep business. Built his own Rep firm. Found his client stations got screwed by Pulse, Hooper & Nielsen's methodology. Got laughed out of Ad Agencies.
So- Eduardo was really the first National Sales Rep in history--Gringo or Spanish-who consistently bypassed Ad Agencies to go direct to P& G--General Foods-- General Motors,etc. Eduardo not only taught them about the inherent values of Spanish formatted radio-TV stations--Eduardo actually taught them about radio.
Our Rep firm--Eastman Radio -competed against Eduardo . Finally we gave up and co brokered with Caballero Reps. If you can't beat 'em--join 'em. Eduardo is a true treasure who's never been awarded the tributes he so richly earned. --by the "General Market" broadcasters.

Frank Boyle
12-20-11


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Tuesday, October 11, 2011

Bev Smith Says She Being Pushed Off The Air

AURN says the economy is the reason, Smith tells the Pittsburgh Post-Gazette that's not true. Smith tells the paper that she isn't leaving because of rumored health reasons or on her own accord. Smith says it had to do with age, gender and race. "I see it as about being a certain age and gender. If you've ever listened to me, you'll know I'm not afraid to tackle the truth. Is this something about black women's voices? Because there are no other black women nationally doing what I'm doing."

AURN Operations and Afilliations President Jerry Lopes says the decision to stop distribution of "The Bev Smith Show" was one of "several expense reductions made in response to declining ad revenues and a sputtering economy." According to numbers supplied to the paper by Lopes, 88 percent of  Smith's audience on New York's WWRL-AM is over 55, and 53 percent is over 65. At WVON-AM in Chicago, 86 percent of her audience is over 65 and at WAOK-AM in Atlanta, 62 percent are over 65.

Bev Smith is the only nationally syndicated black female talk show host. Her final show will be October 28th. She's heard on 30 stations.

Read the entire Gazette article HERE

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Tuesday, September 6, 2011

Want People to Love Your Station? Quit Being So Pushy.

Mike Stiles

A seismic shift is going on right now in the marketing world.  It pits the dinosaurs of classic advertising (the Mad Men) vs. the young bucks of brand personality.  It?s been amazing to watch. In short, the etched-in-stone rules of advertising are getting hammered. What the old guard knows to do instinctively is no longer going unquestioned and unchallenged. Digital marketing, and specifically social, have changed everything. And advertising is not exactly an industry that races toward change with arms wide open (apologies to Creed). 

Here?s what traditional advertising knows you should do:
? Put the logo in front of people in as many places and in as many ways as humanly possible.
? Hit them with heavy repetition so this mass of logos is in front of them as much as possible.

That may send a tingle up the legs of the marketing department, but does anybody care what your target audience thinks anymore?  Because they hate commercials. I mean, they despise them.  They piss them off.  They go to great lengths to avoid commercials, oftentimes gladly paying money to avoid them. Now what?

Well, you could take the Red Bull route. Red Bull seems to be totally cool with the future of marketing.  They seem to be totally cool, period.  And that?s exactly how they want their customers to think of them. Branded content is huge.  HUGE.  I didn?t say commercials, I said branded content.  Not understanding the difference between branded content and a commercial puts a Berlin Wall between you and having your customers embrace your brand like never before.

Branded content is about creating material people want.  It?s about entertaining them or giving them something useful.  It?s not about selling them.  The more it smells like a sell job, the more tainted it becomes, and the less it?s valued.  And it won?t get shared, because sharing a commercial with friends makes you a tool.  Traditional advertisers freak if every 2 seconds doesn?t push the logo and brand message.  We?re now in an age where that?s suicide. 

Here?s one of Red Bull?s videos (http://youtu.be/uiIgrGWRaik).  It doesn?t feel like an ad to me.  The logo was barely there, but I know who the video was from.  I watched it all the way to the end.  If I saw logos everywhere, I?d have stopped it.  As it is, I appreciated it, shared it, and I think Red Bull is cool. They thought about their consumer first, then the brand second.  The old formula was to think about the brand first, and relegate what the customer likes to an afterthought.  That won?t fly anymore.  Are you cool enough to put content over commercials?

Mike Stiles is a writer/producer with the social marketing tech platform, Vitrue, and head of Sketchworks comedy theatre. Check out his monologue blog, The Stiles Files.
Find him on Facebook or on Twitter @mikestiles

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Wednesday, July 6, 2011

Multiple Award Winning Broadcaster Makes it Back After Being Fired by Clear Channel.

July 6, 2011

At one time, Skip Mahaffey was living the radio life to its fullest. In 1996 he won the CMA Broadcast Personality of the Year. In 2001 and 2003 he would win that award again, this time at Country powerhouse WQYK in Tampa. In 2001 Mahaffey would tack on Country Air Personality of the Year for Billboard Magazine. At the time he was working without a contract for CBS. Clear Channel came knocking on his door planning to blow up its rock station and flip it to Country. Mahaffey took the big morning show money from Clear Channel and four years later he was fired. Mahaffey tells Radio Ink the facts may come out a little different depending on who you ask but that's how he sees his radio career going from winning awards to sitting on the beach.

Mahaffey was in a difficult position for talent. He wanted to get back on the air but I had a year left on my contract that Clear Channel was paying. If he  went back to work, he would lose a substantial amount of money, so he had to sit it out and take the cash. But a year off the radio is like a decade for talent. Out of sight, out of mind. It just makes getting back in the business that much more difficult. Mahaffey spent my time writing and publishing a book. "It's the story of my brother and me growing up in a dysfunctional divorced household in the 60's."

Yesterday, Mahaffey was back on the air in Tampa after a short stint in Tulsa. He has to purchase his airtime now, but whatever it takes to get back on the air. He says he owes a lot to the folks at Journal for helping him get back. "I have to say thank you to Bill Berry, the late and very under appreciated Tom Land and the people at Journal. KVOO was a wonderful experience and I will always be grateful for them picking me up and bringing me into their family. But being away from home was difficult and they understood and appreciated my position and were kind enough to give me the freedom to step away and come home."

"But really, the answer to this question comes long before my time in Tulsa. After I was fired from Clear Channel, I found it very difficult for any station to take a hard look at adding me to their station. Many times I was told 'we can't afford a Skip Mahaffey' to which my response was always, 'I make $300 a week off unemployment...you can afford me!' Difficult was an understatement and I found myself in a position that many very talented professionals are in, so I had to do something drastic. I knew the key was to re-invent my program, but to what? That was the question."

"I knew what I wanted to do but I wasn't sure how to execute it. I have to give credit to Mike McVay, Heather Cohen and the Weiss Agency and more than anyone, Gabe Hobbs for helping me understand that the talk format was indeed where I needed to go and give me the encouragement to step into that arena, and to venture out of the comfort of three decades of Country radio. I had been in conversations with Salem in Tampa since late 2009 about doing a 'live and local' talk show in town. We all agreed that Tampa needed someone who was more concerned with the local audience than the national. We had come to terms as to what we wanted to accomplish but I just couldn't get a commitment from them and I had to pay my bills. That's when KVOO came along. Nine months later, it was apparent that I was going home and I reconnected with Salem. In a very short period of time, I found myself right back where I was a year earlier, we knew we wanted to do the show, we knew that Tampa needed a live and local talk show but I just couldn't get them to commit to a date. By the end of Spring, I was at a point where something needed to happen...NOW!"

"It was by total coincidence at that point that I was contacted by Brenda Lynn (BL of The Sportschix fame) asking me if I would sit in as a guest with her. She told me she had started a show on WTAN (best known for bartering 'Ask the Expert' and 'Let's Talk Bowling' types of programming.) I had such a great time, it fit like a glove. I knew this was something I needed to explore further. After weeks and weeks of anguishing over stepping into the bastard step-child of radio 'barter' I remember Gabe telling me 'do whatever you have to do to establish your platform and get your product on the air.' So I sucked it up, used money from my unemployment checks and a leap of faith from a couple of sponsors and in I went. Forty-five minutes before I returned to the air in Tampa, the verdict came down in the Casey Anthony case. It was another example on the power, immediacy and intimacy of radio. My audience wanted to vent, and I was able to give them that forum."

Mahaffey says his show theme will be values without judgment. "The line between the value system of the Country listener and that of the Talk listener is razor thin. I've talked to thousands of Country fans across the country and PPM shows that the P1's and P2's spend a lot of time jumping between News/Talk and Country. My goal is to provide a bridge to cover that jump. I think radio in general is so focused on competing with Smart phones and Pandora, that we have forgotten that a large part of our job is to serve and entertain our community. We spent over a dozen years in this market building a brand of being the place people turned to when something happened, good or bad. PPM killed that aspect of local radio. The SkipShow will bring back that platform for the community. People equate 'Talk Radio' to 'Political Radio,' that will NOT be the case with the SkipShow. If the main topic of the day in Tampa is political, then I'd be wrong to ignore it. But the two words you won't be hearing out of me on my program is 'conservative' and 'liberal.' Because when you do (according to Holland Cooke) you immediately alienate one-half of your potential audience. That's not smart."
After all he's been through, the ups and downs, the big money and the unemployment checks, Mahaffey returned to sometimes brutal business of Radio because of he loves it. "I realized that I have no other marketable skills whatsoever! Seriously, I love and still believe in this medium. Radio is personal, it's immediate and it still provides a one on one connection between the 'content provider' (us) to the consumer (them) that NOBODY else can provide. Brutal is an understatement. I can name half a dozen talents in Country radio worthy of a million dollars a year (Johnson and Johnson, JD Pellitier, Bill Whyte, Chad Mitchell and most recently Becky Brenner) who are not working. I can't speak for them but I know them all well enough to know that that fire still burns inside them and that their best days are still ahead. Maybe I'm being a Pollyanna, maybe I'm an idiot. I believe in what I believe and I am passionate about the profession. Besides Home Depot Orange does not look good on me.

Skip Mahaffey can be heard on WTAN (1340 AM) at 4PM Eastern and on the WTAN website www.TanTalk1340.com and www.SkipShow.com. Reach out to Skip at skip@skipshow.com

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Tuesday, May 31, 2011

Raphael Saadiq Talks 'Stone Rollin'' Influences, Being 'Raw'

by Gary Graff, Detroit  |   May 30, 2011 2:54 EDT

Raphael Saadiq has discovered that being busy as an artist doesn't leave him much time to pursue his hitmaking career as a producer.

"I haven't had any time to work on anybody," Saadiq -- whose credits behind the board include Joss Stone, D'Angelo, Mary J. Blige, John Legend, Whitney Houston and many more -- tells Billboard.com. "when I have some time off, I definitely want to do that. But right now this is just the beginning of my record. I'm touring and just working every day, riding on the bus and hoping there are showers in the next venue I'm playing."

The album in question is "Stone Rollin'," the Tony! Toni! Toné! co-founder's fourth solo album and the follow-up to 2008's Grammy Award-nominated "The Way I See It." The 10-song set debuted at No. 14 on the Billboard 200, Saadiq's highest showing ever. "I'm just lucky that people were ready for this type of music at the time," Saadiq notes, acknowledging that "Stone Rollin'," like its predecessor, digs into old school influences ranging from classic late 60s and 70s soul back to the Chess Records blues of Muddy Waters and Willie Dixon.

"I'm doing all the things I listened to as a kid, all the things I really enjoy," explains Saadiq. "It takes a while to develop yourself as a solo artist, to find out who you are and what you want to do. It took me four albums...to figure out what I really wanted to be as a performer, and to be on stage. By the time I got to 'The Way I See It,' I was just at that point of figuring it out. So from here everything is pretty much kind of figured out. I think there'll be some surprises -- I keep surprising myself, but I kind of feel like I'm there."

Saadiq says he considers "Stone Rollin' " to be "definitely a departure" and even riskier" than "The Way I See It" and acknowledges that the overall sound is more raw than that album's smoother Motown/Stax/Philly-influenced blend.

"I'm raw," Saadiq says. "I'm from the Bay. Everybody in the Bay has been very raw, as far as Sly & the Family Stone and Larry (Graham) and Tower of Power, Carlos Santana -- people I really looked up to before I even knew I was gonna be an artist. That raw element is just me. I grew up playing with people like the Gospel Hummingbirds, Roy Tyler and Joe Thomas; those dudes are, like, the rawest. There's so much I learned from those guys in the beginning in Oakland. That's where I come from. That's all I know."

Saadiq tapped into that past with some of the guests on "Stone Rollin'." Besides hooking up with Robert Randolph and Yukimi Nagano of Sweden's Little Dragon, he also tapped Earth Wind & Fire keyboardist Larry Dunn and the aforementioned Graham, who Saadiq freely says "chewed me up" in the studio.

"Oh, man, he's like a monster," Saadiq says with a laugh. "I didn't stand a chance. I felt like a fly on his windshield...but it's great, 'cause he's my idol. That's my dude. He's like the father of bass to me. I met him when I was 13 years old, maybe 12. We were in the same store and I was chasing him around, trying to get a good look. I followed him to a bus stop and acted like I wasn't chasing him, and he walked right up to me and said, 'Hey, what's your name?' I told him my name, and I asked, 'Are you Larry Graham' and he said (in deep voice), 'Yes, I'm Larry Graham.' "So to be able to work with him now is like a 360 turnaround. To be able to work with somebody you've been watching your whole life and learned a lot from, that's a gift."

Saadiq currently has concerts booked into early August, hopping between North American headlining dates and European festivals. 

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