(AUDIO) Stop Apologizing For Being in Radio

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8/6/2012

In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."

Listen to our Podcast HERE
You can also download it from iTunes. Subscribe to our iTunes page HERE

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(PODCAST) Stop Apologizing For Being in Radio

Download this show

8/6/2012

In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."

Listen to our Podcast HERE
You can also download it from iTunes. Subscribe to our iTunes page HERE

(8/6/2012 5:40:03 PM)
100% agree...very smart conversation with a very polished professional.
(8/6/2012 12:53:14 PM)
Frankly, she nailed it! This is a podcast that should be shared and saved. Maybe a transcript should be printed, too. There's stuff that EVERY sales rep, sales manager and owner should have drilled into their heads!
Portable, flexible, free to customer, how you gonna do that internet stuff while you're driving? And copy changes without TV production charges. She even tells us how to sell 'without ratings'. This was a great podcast...too bad thousands in our industry won't take the time to listen to it!

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Stop Apologizing For Radio

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Radioink.com introduces a new weekly program called Monday Morning Sales Meeting. This new feature is a thirty minute podcast with D.O.S.'s from across the country who answer questions about issues managers and salespeople deal with every day on the street. Today we have Adam Maisano (pictured below), Director of Sales for Curtis Media in Raleigh and Director of National Sales for Greater Media in Philadelphia Matthew Cowper. Topics include getting political dollars, the insurance category, the art of selling in your market and why the reps should stop apologizing for radio.

Listen to our Monday Morning Sales Meeting
for Monday December 19th.

(12/19/2011 7:41:20 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 7:40:27 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 3:27:26 PM)
Who, other than the obvious people in radio that should apologize like Cumulus and Clear Channel for commoditizing the most unique message delivery system ever created, should apologize? My AE's make no apology for delivering advertiser messages to thousands of people every week, in fact we brag about it!
(12/19/2011 8:20:58 AM)
Love this concept. Short, mobile, focused. I think the sessions will become more valuable if they present a case study of business success stories ("This is how we did it") vs.a warmed over version of what smart managers can debate about on any given day.

Managemnent styles & approaches may vary, but show & tell can inspire replication.There's a load of business opportunity for business-minded (not just media-minded) sales ops. Let's hear a de-construction of those stories soon.

(12/19/2011 7:07:29 AM)
The question is what has the account been saying that leads the sales person to say im sorry for the mess? You and i know that degegulation has almost destroyed GOOD radio.

Add a Comment | View All Comments Send This Story To A Friend

View the original article here

Stop Apologizing For Radio

Download this show

Radioink.com introduces a new weekly program called Monday Morning Sales Meeting. This new feature is a thirty minute podcast with D.O.S.'s from across the country who answer questions about issues managers and salespeople deal with every day on the street. Today we have Adam Maisano (pictured below), Director of Sales for Curtis Media in Raleigh and Director of National Sales for Greater Media in Philadelphia Matthew Cowper. Topics include getting political dollars, the insurance category, the art of selling in your market and why the reps should stop apologizing for radio.

Listen to our Monday Morning Sales Meeting
for Monday December 19th.

(12/19/2011 7:41:20 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 7:40:27 PM)
EJ...whoever you are...God Bless You for your straight talk. Our business is Cannibalizing itself and we have the 'leaders' at the major groups to thank for it. Idiots all!
(12/19/2011 3:27:26 PM)
Who, other than the obvious people in radio that should apologize like Cumulus and Clear Channel for commoditizing the most unique message delivery system ever created, should apologize? My AE's make no apology for delivering advertiser messages to thousands of people every week, in fact we brag about it!
(12/19/2011 8:20:58 AM)
Love this concept. Short, mobile, focused. I think the sessions will become more valuable if they present a case study of business success stories ("This is how we did it") vs.a warmed over version of what smart managers can debate about on any given day.

Managemnent styles & approaches may vary, but show & tell can inspire replication.There's a load of business opportunity for business-minded (not just media-minded) sales ops. Let's hear a de-construction of those stories soon.

(12/19/2011 7:07:29 AM)
The question is what has the account been saying that leads the sales person to say im sorry for the mess? You and i know that degegulation has almost destroyed GOOD radio.

Add a Comment | View All Comments Send This Story To A Friend

View the original article here