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8/6/2012
In today's (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium. We asked her to be brutally honest about how radio can increase its share of the revenue pie, why political candidates buy more TV than radio, the impact our ratings service has on buys and much more. Hambrick's number one piece of advice for all of you, "Stop apologizing for being in radio."
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(8/6/2012 5:40:03 PM)
100% agree...very smart conversation with a very polished professional.
(8/6/2012 12:53:14 PM)
Frankly, she nailed it! This is a podcast that should be shared and saved. Maybe a transcript should be printed, too. There's stuff that EVERY sales rep, sales manager and owner should have drilled into their heads!
Portable, flexible, free to customer, how you gonna do that internet stuff while you're driving? And copy changes without TV production charges. She even tells us how to sell 'without ratings'. This was a great podcast...too bad thousands in our industry won't take the time to listen to it!
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