8-14-2012
The SBS radio segment decreased $900K (3%). The company reported that the drop was due to a decrease in national and network sales throughout most markets. The SBS radio revenue for Q2 was $30.3 Million compared to $31.2 Million for the same quarter in 2011. SBS did see an in increase local sales in New York and Los Angeles. SBS CEO Raul Alarcon (pictured) said ?The advertising environment was mixed."
Alarcon added, "We were able to offset some of the weakness at the national level through increased local and interactive sales. Looking ahead, our station brands remain strong, and we are continuing to expand our interactive footprint and build on our revitalized sales force. We also remain well positioned to attract our share of political dollars in the second half of the year given our leading audience shares in the nation?s top-ten Hispanic markets.?
SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres.
