Coleman Insights working in conjunction with Arbitron and Media Monitors released a study entitled "What Happens When the Spots Come On?" The study was released to try to help radio stations explain to advertisers how listening levels are affected by commercial stopsets. It was not intended to address the question of how many spots is too many spots. That study is coming next year. Warren Kurtzman is President and Chief Operating Officer for Coleman Insights. Earlier today we spoke to Kurtzman to get more detail about the study. Here is the audio from that interview.
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