And we're headed to San Diego. The third Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector. The conference will be held March 21-22 at the Hyatt Regency Mission Bay in San Diego.
"Hispanic radio is kind of a microcosm of both the industry and the populations it serves," said Deborah Parenti, VP/General Manager of Radio Ink. "From its launch in 2007, the Hispanic Radio Conference has aimed to embrace all of those facets with an agenda that spotlights the opportunities, address the challenges, and unites the leadership of Hispanic radio. We are excited and proud to work with the Hispanic radio industry again in presenting the 2012 Hispanic Radio Conference in San Diego."
Over the past few decades, the Hispanic radio landscape has evolved significantly. No longer a regional specialty, Hispanic radio formats have cropped up nationally as general-market radio companies are recognizing the value of Hispanic programming, and of serving Spanish-language radio in all formats, for all demographics.
Between 2000 and 2010, the U.S. Hispanic population grew by 43 percent -- more than four times the growth for the population overall. "This census will turn the tide for Hispanic radio," Said B. Eric Rhoads, Publisher of Radio Ink. "Because of the growth of the Latino population, its importance as a marketing segment will impact all advertisers in America and all radio groups."
"It is my belief that there is a continued need for unity among Hispanic radio operators," Rhoads said. "This industry within an industry needs unity to strengthen its opportunity with advertisers. By finding a unified way to build Hispanic radio and increase its tools, its opportunities, and its sophistication, we can grow as an industry. We've developed a fresh new format for this year's conference, which will not only be informative to everyone operating in Hispanic radio, it will actually engage multiple advertisers not using Latino radio with ammunition to seriously consider the format."
Read more about the conference HERE
