6-17-13
Research from Mark Kassof & Co. says heritage ? even more than the sound of the music ? is the single biggest reason listeners give for preferring country music on radio. Kassof says 19 percent of 18-64's say country is their favorite kind of music to listen to on radio because they were ?born and raised? listening to it.
The other top reasons listeners give for preferring country include that country music tells a story (11 percent), relates to their own lives (8 percent), is honest and true to life (7 percent), and has words that are easy to understand (7 percent).
Kassof's findings are based on 121 18-64-year-old respondents in the U.S. who volunteer country as their ?favorite kind of music to listen to on radio.? The surveys were conducted from June 5-9. More details, including listener comments, can be found at kassof.com.
