6-4-13
Lincoln Financial Media San Diego Assistant VP/D.O.S. Steve Sklenar has been hired away by Cumulus. It's a great opportunity for Sklenar who calls it a dream job a lot of people would love to have. "It's one of the most coveted jobs in radio." There are seven stations in the Cumulus San Francisco cluster, however much of the focus will be on KGO-AM. KGO once dominated that market and previous GMs and PDs would rightly brag about being number one, book after book after book. Sklenar says KCBS is now at the top of the mountain and the number one priority is to get KGO rolling. "KGO has a huge opportunity to come back." Here is our full audio interview with Sklenar as he packs his bags and heads for the streets of San Francisco.
The seven Cumulus stations in San Francisco Sklenar will run in two weeks are KFOG Radio, KFFG 97.7, 107.7 The Bone, KNBR The Sports Leader, KTCT The Ticket 1050, Hot Talk KSFO 560, and KGO Newstalk 810. And, he's taking his National Sales Manager Kevin Crespo with him.
Sklenar was Assistant VP/D.O.S at Lincoln Financial Radio in San Diego before going in to the office of the person he worked for, whom he called his best friend, and gave his two-week notice. Crespo was the National Sales Manager at Lincoln, working with Sklenar. Crespo has also been GSM for Finest City Broadcasting in San Diego.
Tomorrow morning in our headlines we'll have an extended interview with Sklenar where he discusses what he's about to undertake.
(6/5/2013 3:23:52 AM)
Cumulus is a joke. Classic example of a Harvard MBA (Dickey) coming in, and taking down a business...Cumulus and Dickey destroyed KGO by cutting proven major local talent,thinking that cheap second-rate syndicated programming would still rake in the money. Especially in a city like San Francisco, the listeners and the advertisers demand much more.No free rides. You can't run major market top stations, like you run sneaker factories in China.
(6/5/2013 3:05:45 AM)
Poor naive Steve. What do you know about Talk and Sports radio? Good luck. You can never fill the shoes of Bay Area legends like Mickey Luckoff or Tony Salvadore. Those 2 radio legends built this town over the course of 30+ years and you think you can come in and make a dent? You need to be respected in this market. I hope you negotiated a good severance package. Because historically, the many people who have sat in that corner office in the last 5 years haven't lasted too long.
(6/5/2013 2:50:25 AM)
It's not called "San Fran". Another small town yokal hoping to make it big in San Francisco. The brass at Cume-less just don't get it. How many out of market VP's and Market Managers do they need to let go for them to realize that you need to be plugged in with the old order of the Bay Area advertising community. I'm sorry Steve, but it takes years before anyone with real $$$'s will take you seriously. Wasnt it like that in San Dirgo? One word of advise, start having second thoughts.
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