10/23/13
Greg Ross is the Director/Product Strategy and Infotainment, Global Connected Consumer at General Motors. His message to radio: "Create ways to get great content in the car." Ross says his industry no longer has to make a difficult choice about what would be put in vehicles, because of how GM now works with developers."Before, you had to pick a winner, technology or content," he said. "Changing content through software gives us the ability of not having to choose. We can work with a great idea. It's an exciting and different game. We're offering specialized and personalized content we've never been able to afford before."
Again, much of that is being done through the smartphone, and that's the way it will be for the forseeable future. But Ross did give one specific example of a company that creates excellent content and gets talked about quite a bit: SiriusXM. Ross said the satellite radio company is able to offer great content to consumers with ease of distribution, and today many vehicles are offered with a three- or six-month free subscription to the service the minute they roll off the lot. And even after the trial period expires, there the button sits on the dash, waiting for the customer to renew or showing an 800 number it's pushed. Ross' message was, "Bring new content and new ideas into the car."
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