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Tuesday, October 29, 2013

A Read-Between-The Lines Pandora Shot

10-25-13

In that same interview with the L.A. Times, answering the question, "How does iHeartRadio work for Clear Channel at a time when Internet radio doesn't seem to be very profitable?" the Clear Channel CEO's answer was a clear statement disagreeing with Pandora's listening numbers. "Remember, we do all this at an incremental cost. If you look at iHeartRadio, Pandora and all the Internet radio players, it's only 8% of all the listening. The other 92% is broadcast radio, so we've not forgotten where the monster is." Pandora says it has 7% of all radio listening which would leave a 1% crumb for all the others. There was no follow-up question by the L.A. Times reporter. 



View the original article here